Reaffirming the value of the experience in a real place.
HOUYHNHNM's: By the way, I heard that "adidas Con by ATMOS" was held on October 14 and 15. What was the atmosphere like at the venue?
Kojima: The event was a great success with many visitors. I think it was an event that reaffirmed the momentum of "adidas.
HOUYHNHNM's: Has it been a long time since the Corona disaster , since such a major event was held?
Kojima: Yes. For our customers, I think this was the first event in a long time where they were able to experience the value of experiencing and sharing a real place.
HOUYHNHNM: After the Corona disaster, digitalization has progressed in all areas. Still, will the value of the experience in real places remain the same?
Kojima: I think it is rather increasing. Through the "adidas Con by Atmos" this time, this thought has been reinforced.
HOUYHNHNM: Do you plan to set up more events like this in the future?
Kojima: I intend to do so , so please look forward to it. The year after next, in 2025, "ATMOS" will celebrate its 25th anniversary. I would like to revive "ATMOSCON" by then.
