I don't think anyone can imitate it. That's why it's even better.
Kaneko: But I usually don't go this far (laughs). (Laughs). I can see Gonmori's spirit in the way he processes. Even the processing factory workers say, "Do you have to go this far? I'm sure the people at the processing factory are saying, "Do you have to go this far?
Rights holder: I have a feeling that this person has to be the one to do this processing. I want them to do it in a consistent manner.
Did you start from scratch to find someone who could do the work to your satisfaction?
Rights holder: Yes, that's right. When I started making clothes, I realized that there are surprisingly few brands that communicate directly with factories. In my case, I would not be able to do this much without direct communication. So, I am conscious of that kind of manufacturing.
Kaneko: But, Mr. Gongmori, you are not a good communicator, are you? He is definitely not a good communicator (laughs).
Rights holder: Yes, that's right (laughs).
Kaneko: So I think it would never work unless it was direct.
Rights holder: So I really went to the factory a lot. I thought there was a gap. I thought I could compete here.
Kaneko: If they came in with this character, the factory would have no choice but to accept. Character wins, or rather, Gonmori's character is working in the right direction.
I am sure the people at the factory understand your sense of charm. That's the kind of relationship you have built.
Rights holder: I believe that BAUWW's products are born from this history.
Kaneko: Even if you don't know that, it's compelling enough to convey at a glance. Also, the price is wrong. It is obviously inexpensive. The price should be higher for this quality, but you'll be surprised.
Rights holder: I can only make casual wear, and I wonder if that is expensive. I feel that I can only make casual wear, and I wonder if it should be expensive. I think that casual wear should be affordable, even if you have to work a little harder to afford it.
I feel a street mindset.
Rights holder: . That may be the case. The street brands we've seen ourselves were easy to buy. When I think back on it, it may be the same for all of them. That is why we are doing what we are doing. I don't think anyone can imitate it. . That's why I think it's even better.
Kaneko: Oh no. How many staff members do you have?
Rights holder: There are two staff members in the store, and I do all the planning, production, and sales myself.
Kaneko: Is he like a coach and player?
Rights holder: I am always a player (laughs).
You don't think about leaving it to someone else?
Rights holder: I think it's a mess. It's a lot of work (laughs).
Kaneko: . but definitely because of Gonmori's quality. If there were more people like him, fashion would become more interesting.
. It seems to me that there will be more friendly competition among brands.
Kaneko: . I feel that there will be many more interesting items to come out. Nowadays, it is easy to make clothes, and there are many influencer brands. I think that is a meaningful thing, but on the other hand, it is also possible to do what you are doing, depending on how you feel about it.
. You mean making something that is not bound by rules or equations.
Rights holder: I am conscious of that. I try to shift things around.
Kaneko: Yes, that's right. . you are completely creating your own playing field by shifting things around.
