Learn from Rikiya Amberuoka, the art of store design. What makes Woolrich's new store so appealing?

There is a saying, "God is in the details. It means that by paying thorough attention to detail, a work of art will be refined and will remain in the hearts of many people. The same can be said for fashion and store design. WOOLRICH OUTDOOR LABEL DAIKANYAMA, which opened this past December in Daikanyama, Tokyo, is the work of Rikiya Toshioka of Mowbray Works, who specializes in woodwork. We asked Mr. Torioka himself to show us around the store, which uses an abundance of wood and pays close attention to even the parts that are not visible.

Photo_Yuya Wada
Edit_Yuichiro Tsuji,. Ryo Muramatsu

The "warmth of nature and coexistence with the city" that can be felt in the city.

Coexistence of the warmth of nature and the city. This is the concept of Woolrich Outdoor Label Daikanyama. Walking through the elegant streets of Daikanyama and stepping inside the store, you will find a space where you can feel the warmth of wood and the serenity of an adult.

The store consists of two floors, and the atmosphere changes somewhat between the first and second floors. The reason for this change in mood, despite the uniformity of the store, can be attributed to the attention to detail in the design. To learn more about this, we asked Rikiya Tarioka of Mowbray Works, who was in charge of the store design, to show us around the store.