FEATURE | TIE UP

Translated By DeepL

I like Sonic Youth. band t-shirts worn by four men and four women.
Love T-shirts, Love Sonic Youth

I like Sonic Youth. band t-shirts worn by four men and four women.

Insonnia PROJECTS, which has produced officially reissued T-shirts with motifs of various bands and musicians and has been well received by music lovers and vintage T-shirt lovers alike, is pleased to announce that it will feature the band Sonic Youth, the king of the New York underground, for its spring/summer 2012 season. Sonic Youth, the king of the New York underground. Formed in 1981 by Thurston Moore and Kim Gordon, the legendary band had a huge influence on the grunge scene and alternative rock movement, including Nirvana, and we asked four men and women to share their love of the band and T-shirts.

RYOHEI MATOBA It is synonymous with band T-shirts that can also be worn as art.

PROFILE

Ryohei Matoba
offshore tokyo Founder

After working for LABORATORY/BERBERJIN®, a long-established vintage store representing Harajuku, he opened a gallery and select store "offshore In 2017, he released "HELLOH?", a collection book of vintage Nirvana T-shirts.
Instagram: @ryoheimatoba

-May I start with the key points of today's outfits?

Anyway, the graphic on the T-shirt is cool, so I decided to keep it simple and let it be the star of the show.

The "Self Obsessed And Sexxee" T-shirt you are wearing today was originally sold at a vintage store where you used to work.

Yes, it is exactly the same with this light blue body. Without the tag, I think some people might mistake it for vintage (laughs). (Laughs). In terms of details, it has single stitches and other details that are good for people who are familiar with vintage clothes. But I don't like to be overly pompous about vintage or high value. I think that young people should know about Sonic Youth from the current T-shirts, and the artwork should spread, so I am happy to see this kind of project.

-Do you still have many memories of the Sonic Youth T-shirts?

Yes, I do. My favorite T-shirt that I own is the 1st "Confusion is Sex" T-shirt. I also had a lot of "Washing Machine" T-shirts, but I gave them away at various times.... Looking back on it now, I wish I hadn't given them away (laughs).

-It's great that you had so many of them, even if it was only "Washing Machine" (laughs). Why are you so attracted to Sonic Youth T-shirts?

I believe that music, fashion, and art are all linked. I think the band Sonic Youth is the best embodiment of this. For example, I really like the album "Daydream Nation," and of course I like the music as well, but they used Gerhard Richter's work for the artwork. I am thoroughly particular about all the artwork. It must be cool to wear a band T-shirt like that.

The band T-shirt is not only a band T-shirt, but also a work of art with a high degree of perfection.

Yes, I think band T-shirts used to be something you wore because you liked the band. Band T-shirts were supposed to be worn because you liked the band, but even if you don't know the band, I think you can wear them because they are cool graphics as art. In that sense, Sonic Youth's T-shirts are truly contemporary art that can be worn.

-As for the music video, Sonic Youth's creativity is really cool and nice.

Yes, it is. It makes me feel that art, fashion, and music are really connected to each other. I really like the culture that combines all of these things, and I am still running this kind of gallery-like store myself, and I think I have been greatly influenced by it.

INFORMATION

Insonnia PROJECTS

On sale: Saturday, March 23

Sales Stores


International Gallery BEAMS

https://www.beams.co.jp/international_gallery_beams/


NUBIAN HARAJUKU

https://nubiantokyo.com/pages/stores


TATRAS CONCEPT STORE

https://tatrasconceptstore.com/


BARNEYS NEW YORK Roppongi

https://www.barneys.co.jp/stores/roppongi/


BARNEYS NEW YORK Fukuoka Store

https://www.barneys.co.jp/stores/fukuoka/


B'2nd Jinnan Branch

https://www.us-onlinestore.com/store_detail.html?shop_code=23964


B'2nd Shinjuku

https://www.us-onlinestore.com/store_detail.html?shop_code=23963


B'2nd Ueno

https://www.us-onlinestore.com/store_detail.html?shop_code=23959


B'2nd Jiyugaoka store

https://www.us-onlinestore.com/store_detail.html?shop_code=23961


B'2nd Yokohama

https://www.us-onlinestore.com/store_detail.html?shop_code=23968


B'2nd Sapporo Store

https://www.us-onlinestore.com/store_detail.html?shop_code=23962


B'2nd Nagoya Branch

https://www.us-onlinestore.com/store_detail.html?shop_code=24003


B'2nd Kobe

https://www.us-onlinestore.com/store_detail.html?shop_code=23965


HYPE DROP

https://snkrdunk.com/hype-drop


sunday people

https://www.sun-day-people.com/


BLIND

https://www.blind-jp.com/


Germe

http://germe-es.com/


DIERIES.

https://diaries-shop.com/


brownie gift

https://www.browniegift.com/


In Kawaramachi Ryoma Dori Store

https://store.in-net.gr.jp/


INCENSE

https://www.incense-web.com/


MASON FLAMINGO

https://latineve.com/pages/14


REBEL ELEMENTS

https://www.rebelelements.net/


SWIPES

https://swipes.jp/


BEAMS ONLINE STORE

https://www.beams.co.jp/


B'2nd ONLINE STORE

https://www.us-onlinestore.com/B2nd


B'2nd ZOZO Store

https://zozo.jp/shop/b2ndrequa/


ability international

http://ability-intl.co.jp/


BEAKER STORE (Korea)

https://m.ssfshop.com/beaker/

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