Set-in and wake. A play space appeared in a "vacant lot" in Sapporo for three days only.

I'm going to hold an event with WAKE. at a free space called "vacant lot" in Sapporo," said Shingo Arai, director of Setinn, which debuted this February. Such news arrived in May from Shingo Arai, director of "Setinn," which debuted in February of this year. An up-and-coming brand that just launched already had a real event? And in Sapporo? And "an empty lot"? The HOUYHNHNM's team headed for Raccoon Alley in Sapporo in order to answer the question mark that popped into our heads. When we arrived at the venue, we were greeted by a long line of people waiting for the opening of the event and a large court set up in the middle of the street.

Photo_Katna Nakamura
Edit_Hideki Shibayama

A special space where things and events are woven together.

Once the event started, the items that had been prepared for the event sold out in no time. When we interviewed a man who had stood in line for nearly four hours from the morning, he told us, "I always buy collaboration items from 'Wake. It is a select store that always gives us fresh information and is a special place for clothing lovers in Sapporo. Besides, there seemed to be contents other than product sales this time, so I was looking forward to that as well".

As he spoke, I turned my eyes to the center of the venue to see people enjoying racquet sports.

One young man recalls the feeling of hitting a ball for the first time in a long time, "I used to play tennis." Another father gently passes the ball to his child, who is bewildered and bewildered at holding a racquet for the first time. Another family is watching happily. It was a moment when we could feel the broad range of clientele that comes with the location of Raccoon Shoji, and the chain of activities that makes people want to play when they see it.