The book "PLAY THE NEW CLASSIC," hotter than the highest temperature, has been released. It is a condensation of everything about Shingo Arai.

I AM BEAMS" is a series of personal books focusing on individual BEAMS staff members who are deeply committed to fashion and lifestyle.

Its latest release, "PLAY THE NEW CLASSIC," was released today, Thursday, August 1.

The star of this year's show is a hit maker at BEAMS, who has created more than 100 special order projects for domestic and international brands, and also directs the tennis wear brand "Setinn.Shingo AraiThe following is a list of the most common problems with the

PLAY THE NEW CLASSIC" ¥1,760 yen

From the source of ideas for his numerous projects, to his connections with people he admires both publicly and privately, to his interest in tennis, which he has played since childhood and which sparked his interest in clothing, this book is a concentrated and highly readable collection of Mr. Arai's work. The contents of the book are a concentrated and well-researched portrayal of Mr. Arai.

Talk Session: "Getting to Know Shingo

To celebrate the release of this book, a one-day launch event will be held on August 1, ( Thu ) 7:00 p.m. , at BEAMS T Harajuku, where Arai has served as store manager.

Shinsuke Nakata, director of "Unlikely

Kentaro Kuwahara, Director, LOOPS Inc.

Takehiko Suzuki, Men's Casual Buyer at BEAMS and Apparel Director at BEAMS JAPAN

Tadayuki Kato, Men's Casual Buyer at BEAMS and Director of SSZ

As the main project, a talk session was held with guest speakers who were senior staff and alumni of BEAMS whom Arai admires and respects, who appeared in the interview pages of this book.

GO SHINGO GO TEE ¥4,840
SIZE：S,L,XL,XXL *M size is not available

In addition, T-shirts exclusive to the event will be available for purchase. The event will also feature behind-the-scenes stories about the book and episodes that could not be fully discussed in the book, which you can only hear here.

This book is a collection of people, things, and events that resonate with Arai's unique "New Classic" philosophy of "playing seriously while paying respect to history. Don't go out in the middle of nowhere, but read this book in an air-conditioned room.

Text_Shun Koda