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HOUYHNHNM's "Monthly ATMOS" Vol. 19 picks up a special order model of New Balance and other hot new sneakers!
Monthly atmos 2024 Jul.

HOUYHNHNM's "Atmos Monthly"
Vol.19 Picks up special-order models of New Balance and other hot new sneakers!

A great number of new sneakers are released every day. There are so many attractive ones that you may be at a loss as to which one to choose. ...... is a monthly series of articles to guide you in your sneaker selection. In this monthly series, the director of atmos, Hirofumi Kojima, carefully selects six pairs of sneakers from among the new releases from June to July 2024, and introduces them with his great strength and episodes of his own.

PROFILE

Hirofumi Kojima

Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the creative director and senior men's director of ATMOS, overseeing the store's operations and buying.

01: New Balance MT580AM2
This is a special-order model that focuses on color schemes and materials.

HOUYHNHNM: Let's start with "New Balance. The "MT580" has appeared in this Series several times in the past.

Kojima: Yes. This work will be a special-order model of "ATMOS.

New Balance "MT580AM2" to be released on June 29, 2024. ¥19,800

HOUYHNHNM's: They are a separate order for "ATMOS". What is the point of the arrangement?

Kojima: The theme is "Wood Escape. The color scheme was inspired by the outdoors and mixed with various materials such as mesh, suede, leather, and nubuck.

HOUYHNHNM: Hm. Your use of color and materials is impressive.

Kojima: I especially want you to pay attention to the shoe tongue. I think the long-furred suede adds a nice accent.

HOUYHNHNM's: By the way, what does MT580, the base of this work, mean to you, Kojima-san?

Kojima:I still have a strong impression of the former "Mitasneakers" and "Hectic" collaboration model. It is a pair that symbolizes Japanese sneaker culture, and I think it is a masterpiece that we want to pass down to future generations.

INFORMATION

Atmos Customer

Tel. 03-6629-5075
https://www.atmos-tokyo.com

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