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Translated By DeepL

A look back at the Clarks Originals Harajuku Pack and the 1990s.
A Look Back At The '90s

A look back at the Clarks Originals Harajuku Pack and the 1990s.

Clarks, a shoe that everyone has seen at least once, will celebrate its 200th anniversary next year. Clarks Originals, which has developed such icons as the Desert Boot and Wallaby, will introduce the Tokyo-themed "Harajuku Pack. The design was inspired by the fashion of Tokyo in the 1990s. The two men, from different generations, explore the atmosphere of that era and the appeal of the shoes from their personal perspectives.

The "Harajuku Pack" was inspired by Tokyo in the 1990s.

New York, Jamaica, Manchester.... For the past several years, "Clarks Originals" has featured cities that have a special connection to the brand in its campaigns, but the Fall/Winter 2024 campaign will mark the end of this tradition. The final city chosen for the campaign is Tokyo. The "Harajuku Pack" was created to focus on Harajuku.

Clockwise from top left: 〈Clarks Originals〉 Wallaby ¥27,500, Wallaby Boots ¥29,700, Wallaby Boots ¥30,800, Desert Boots ¥29,700 (Clarks Japan)

Clarks Originals" has been developing iconic models within "Clarks". The "Harajuku Pack" is based on the "Desert Boot" created in 1950 and the "Wallaby" created in 1968.

The upper is inspired by Harajuku, Tokyo in the 1990s, with details typical of that era. The background of the casual use of leopard, which was used by high-end brands, is reflected in the croco-embossed and leopard print, while the military-derived chamois pattern, which was incorporated into everyday wear, is expressed in British Miralane waxed cotton, creating a finish that is unique in terms of its materials and patterns. The collection is also available in a wide range of colors and patterns.

Back in the 1990s, "Clarks Originals" shoes were popular in Tokyo as well as in New York and several other cities at the same time. But why was this? Let's take a glimpse into the Harajuku area and the 90's from my own personal memories.

INFORMATION

Clarks Japan

Phone: 03-4510-2009
Official Site

In conjunction with the launch of the Harajuku Pack, a "CLARKS & TOKYO" exhibition will be held at each Clarks Originals store.
We have prepared contents that embody "CLARKS & TOKYO" such as illustrations originally drawn by illustrator COTOH and hand painted shoes on display.

"CLARKS & TOKYO" exhibition schedule
Friday, September 27 - Thursday, October 3: Clarks Originals Tokyo
October 6 (Sun) - 14 (Mon): Clarks Originals, Umeda
Thursday, October 17 - Monday, October 27: Clarks Originals Osaka
October 30 (Wed) - 4 (national holiday): Clarks Originals Kyoto
*The contents of the exhibition may change depending on the store. Please be forewarned in advance.

In addition, during the period from September 27 (Fri.) to November 4 (national holiday), a campaign will be held to give away a pair of desert boots hand-painted by COTOH to one lucky winner who meets the following entry requirements.

Application Requirements
Conditions for application: Clarks official X-account ".@Clarks_JP"Follow and,Eligible Submissions (posts announcing this campaign)Those who retweeted the
Application period: September 27 (Friday) - November 4 (national holiday)
Winning details: A pair of special desert boots hand painted by Mr. COTOH in size UK8 (men's size: equivalent to Japanese size 26cm)
Announcement of winners: Mid-November *Winners will be contacted by DM from the official Clarks account.

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