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Translated By DeepL

Fall and winter are always different with New Era.
Everyone wears New Era®.

Fall and winter are always different with New Era.

New Era (New Era®︎) is known for its MLB caps and street style, but a closer look reveals a wide variety of items. This time, we focus on items that are typical of the fall and winter season. We explored the various styles of "New Era," which are not bound by existing impressions.

Style03_Ryota Yamada

9TWENTY™ CORDUROY ¥4,620

PROFILE

Ryota Yamada
stylist

Born in 1980. Born in Tokyo. After graduating from Bunka Fashion College, worked as store staff at a select store. He later studied under Hiroshi Ozawa and became independent in 2007. Currently works for men's fashion magazines and advertisements, as well as visual direction for brands.

. What is the point of today's coordination?

Yamada: When I wear a cap, I try to match it with a jacket, cardigan, or other item that makes me look a little more mature. However, I balance it out with a vintage T-shirt with a loose neck so that the overall tone does not become too dark. It's the same as usual (laughs).

How do you like the hat this time?

Yamada: This one is nice and shallow to wear. And because it is corduroy, it has a classic mood. I don't really like deep caps like baseball caps, but I have a lot of shallow caps that I can use easily.

Do you also use items from "New Era" for styling?

Yamada: I use it for visuals where I want to create a sense of reality. The atmosphere changes quite a bit depending on whether or not the hat is used. I also use it when I want to create a slightly younger or more casual look.

INFORMATION

New Era

Official Site

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