( PROLOGUE )

PROLOGUE

With the evolution of the Internet and smartphones,
Instantize shopping.
While it is possible to obtain goods of reasonable quality at a reasonable price, nowadays,
People who are particular about what they do look for things of value.
In fact, buyers at major department stores are,
Adults who used to choose reasonably priced items are now visiting the stores,
He says that he seeks well-designed and well-made products.

Valuable things are valuable for a reason,
So the price is high, but the joy of having it in your hands,
The experience gained from this experience should be irreplaceable.
This Series is "GENUINE (real)" and "HOUYHNHNM."
Under the title "GH", a combination of initials,
In an age overflowing with things
Explore what you really need to buy.

IN THIS ISSUE :.

Fashion Catalog
for Fall 2024

What special things should I add this fall?

Just when you thought endless summer would become a reality, fall suddenly arrives. It's time to say goodbye to the summer clothes that have served us well and get in touch with new fashions. Denim and sweatshirts are now in season. Change your look with a bandana-motif scarf, silver jewelry, or a wallet. In this issue, we offer a weekly selection of special items to add to your closet. We hope this collection of items will serve as a catalog.

Silk Scarf
Like
Bandana

Quick and fresh air for styling.
If you want to adopt it, a scarf is recommended.
It goes well with the clothes you have on hand,
I picked up a bandana pattern.

Brand : M&A

LOUIS VUITTON

On The Skateboard

Pharrell Williams leads the men's division of Louis Vuitton. The theme for the second season of Louis Vuitton's Fall-Winter 2024 collection is the iconography of the American frontier. It is a "journey" to explore the origins of workwear. The finishing touch to this style is the scarf. Named "Carre 55 LV Rope," it has a color and pattern that will make you feel as if a dry western breeze is caressing your cheeks. The signatures of the Maison, such as the "Necklace LV Rope," add a modern touch. I want to glance at it from around my neck. It's great on a horse, but it also fits in well with a cord that goes with a skateboard.

Size

55 x 55 cm

Price

¥ 45,100

Information

LOUIS VUITTON
CLIENT SERVICES

Tel.

0120-00-1854

Web

www.louisvuitton.com

Brand : M&A

HERMÈS

Chevalpunk.
Bandana

This is a piece of punk that lives up to the name "cheval punk bandana." The best example is the lush mane. It is reminiscent of the Mohawk, the trademark of punks. The inspiration is a 19th century bronze fountain pen from the Emile Hermès Collection. The imaginary horse's body is decorated with the staff of the god Hermes, caduceus and art pieces. The cashmere and silk blend fabric is melt-in-your-mouth supple. The designer is Daisuke Nomura, a Japanese designer. He has been designing scarves since winning a contest sponsored by Hermes.

Size

65 x 65 cm

Price

¥ 72,600

Information

HERMÈS JAPON

Tel.

03-3569-3300

Web

www.hermes.com

Brand : M&A

Cartier

Black Paisley

Paisley has its roots in the city of Paisley, a city in southwest Scotland, which is also known as Paisley City. Paisley is characterized by a botanical pattern that looks like a slope. Cartier has made this pattern, which is inseparable from the bandana, the star of its line. The scarf, named "Bandana Douvre C Paisley," is a playful piece with Cartier's iconic double C and panther in it, but when finished, it looks chic. The winning factor is the taut silk twill and black-based color palette. The size is also perfect for wrapping without hesitation.

Size

55 x 55 cm

Price

¥ 42,460

Information

CARTIER CUSTOMER
SERVICE CENTER

Tel.

0120-1847-00

Web

www.cartier.jp

Brand : M&A

CELINE

Triomphe Pattern

The entire surface is decorated with Céline's DNA, the trionf. The design is inspired by the sculpture of chains surrounding the Arc de Triomphe in Paris. I picked up the bandana because of its clear print, but it turns out that the bandana also makes full use of the old-fashioned frame print. Frame printing is also known as katazome, a technique of dyeing using a paper pattern. Because of this process, it is not possible to use more than one color at the same time, and when adding a new color, delicate care must be taken to match the previously dyed part exactly.

Size

54 x 54 cm

Price

¥ 38,500

Information

CELINE JAPAN

Tel.

03-5414-1401

Web

www.celine.com

Brand : M&A

Saint Laurent

Chic Simple

Living up to its name of "Large Square Scarf," the large 135 x 135 cm body is decorated with pin dots. The four sides of the scarf are plainly finished with fringe and dyed in black, giving the scarf a "Saint Laurent" look and making it extremely elegant. The rayon and silk blended body is smooth and lustrous. The scarf's excellent moisture absorbency and breathability will make it a favorite even in the lingering summer heat. The rayon is sourced from certified sustainably managed forests.