FEATURE | TIE UP

Translated By DeepL

This is an Asian wonderland. The festival in Phuket was different!
APEROL SPRITZ at EDC Thailand 2025

This is an Asian wonderland. The festival in Phuket was different!

Fed up with the cold and chilly weather in Japan, I decided to visit the ever-summer island of Phuket, where the weather was perfect for wearing T-shirts, and I chose EDC Thailand 2025 as my destination. I noticed that in Japan, beer and highballs are the first things that come to mind when one hears the words "drinks at festivals," but it seems that cocktails are also popular overseas. The first of these cocktails was the "Aperol Spritz," made with the Italian liqueur Aperol. Now to the report on the festival, which I enjoyed while tipsy!

Aperol, how should we enjoy it?

While delicious on its own, Aperol Spritz is also great paired with food, which is part of its appeal.

Since it originated in Italy, you can't go wrong with pasta and pizza types. The fact that it is popular in France and the U.S. is only because it goes well with the cuisine of those countries. The fact that it is becoming increasingly popular in Asia year after year is also due to its compatibility with meals.

Its bitter-sweet flavor pairs well with any dish.

A decade ago, "Japanese food and wine" was not a common concept, but now it is commonplace to pair wine with sushi and tempura. More recently, highballs and lemon sours have become popular during meals.

I think the potential of the Aperol Spritz is as high as those options," said Nam, who is also a social media collaborator in Asia. Indeed, as I was told, the spritz is delicious with anything, and I found myself wanting more and more. I can see why it is often served at brunch.

Also, the value of "moderate drinking" is spreading, especially among the younger generation. Aperol Spritz" is a liqueur with a moderate alcohol content of 11%, which is perfect for such needs. Aperol Spritz" can also satisfy those who say, "I don't want to get drunk out of my mind, but I do want to enjoy a good drink. You can even try mixing it with orange juice or soda, depending on your mood.

Nam, for whom she is the Asian Social Media Collaborator. She was very cute and seemed to be having fun throughout the festival.

The taste is of course important, but the underlying idea of Aperol is "to create a time for people to gather and enjoy themselves. Aperol Spritz" is the perfect drink for such occasions as EDC, and the same is true for everyday "drinking places" in Japan.

The first step is to try it. Once you drink it, you will want to repeat it because of its drinkability and taste.

May 2025 be the first year of Aperol for Japan.

INFORMATION

Campari Japan Customer Service

Phone: 03-5856-5815
Email: customerservice_jp@campari.com
Hours: 9:00-18:00 (weekdays only except Saturdays, Sundays, and holidays)
Aperol Official Website
Instagram:@aperolspritzjp

Related Articles# Alcoholic Beverages

See more