A night in Paris celebrating new sneakers. Welcome to the Lacoste Light Club!

The "L003" series was introduced in 2023 as the sneakers that will lead the new era of LACOSTE. The "Lacoste Light Club," an event to celebrate the release of the L003 NEO SHOT, version 3, was held in Paris, France, from February 28 to March 1. The Finam Reporting Team went undercover at the reception. As a member of the guests from all over the world, including the U.S., Canada, Australia, Singapore, and South Korea, as well as cities in Europe, we report on the scene at the event.

Photo_Mari Shimmura, cocoricosun, laclefprod

Text_Keiko Sumino-Leblanc

Edit_Ryo Muramatsu

Young talents from various countries gathered on the live stage!

As I was covering the event, before I knew it, people were gathering around the stage on the first floor. The main event of the opening party was a live performance! Leading the lineup of up-and-coming artists from France, the U.S., and the U.K. was L003! Xiaoyi Liu, who was also featured as a model in the "NEO SHOT" campaign visuals! Xiaoyi Liu has a beautiful, genderless appearance and the high level of skill that only a well-trained professional can achieve. At her feet as she performs are the green "L003 NEO SHOT" in green.

XiaoYi Liu
His dance duet with dancer and choreographer Donnie Jr. Duncan was also a dynamic and elegant performance.

Smino
Smino is one of the most popular American rappers in the world today. His live performance technique is sure to excite the audience!

Sienna Spiro
Sienna Spieleau, who flew in from London, captivated the audience with her outstanding singing ability. Her colorful Lacoste outfit suited her well.

When we asked visitors about the "L003 NEO SHOT", many of them talked about its modern, one-tone appearance and lightness that one would not expect from its presence. Lacoste has long had a reputation for making shoes, starting with tennis shoes, but these sneakers are a bold product that even people in the fashion industry appreciate.

The "Lacoste Light Club" introduced the cultural background behind such sneakers through various contents. There is no doubt that this event showed a new aspect of the historic brand.