What did Fumifumi Kojima see at the adidas headquarters in Germany?
Huynh Nam: As in previous years, this year's lineup was again very varied.
Kojima: The breadth of our selection is the core of "atmos. We want to convey the fact that there are still many attractive sneakers to be found.
Huynam: What is your recent situation, Kojima-san?
Kojima: "atmoscon," a cultural event organized by "atmos," is about to be held. Preparations for the event are in full swing and I am very busy.
Huynam: "atmoscon" is scheduled for April 19 and 20.
Kojima: In addition to that, I had an overseas business trip in March.
Huynem: Where to?
Kojima: I visited the headquarters of adidas in Herzogenaurach, Germany.
Huynh Nam: Oh. The headquarters of adidas. What was the purpose of your visit?
Kojima: I visit the adidas headquarters twice a year to have discussions with the global team. I receive lectures on the latest products and share market trends in Japan and other Asian countries, and deepen the relationship between adidas and ATMOS.
Huynh Nam: What is the headquarters of "adidas" like?
Kojima: It is a nice office in a natural location. Let me show you some of the photos I took there. Kojima: I'm going to show you some of the photos I took there.
Huynh Nam: It is indeed wonderful. I would love to work in such an environment.
Kojima: That's right. The products ahead are also very attractive, and I could feel the momentum of the brand. I am also looking forward to seeing the products related to the World Cup in 2026.
