Changing perspectives on expression and the value of creation.
Jerry is a creator who has his own words and a keen eye for the times. Recently, he has dared to choose the path of "making his drawings worse and worse. The reason for this is that he has come to feel that "there is little point in trying hard to draw good pictures.
Nowadays, we are inundated with so many things that it's hard to tell which are drawn by people and which are AI. As I looked at so many of them, my heart was no longer moved just by how good they were or how good their taste was.
This idea led him to pursue "so poorly that a computer could not draw it" and "silly combinations that a computer would never come up with," he says. He also began to place importance on "how interesting the person making the work is.
I think it is better to buy products made by people who are interesting from a human standpoint. People want to buy things made by a person who is interesting from a human point of view. Even if the pictures are not as good as AI's, if the person is attractive, I want to be a fan. In that sense, Columbia has many interesting people, so I think that's why I like the brand.
While technology is the base of his work, he values human-like warmth and originality, and it is precisely because we live in an age of AI and digital tools that he dares to pursue "expression that only humans can achieve. This is a strong message in Jerry's creations, and it is also linked to the vision that Columbia pursues, which is to develop products through repeated field tests and the addition of human hands and thoughts.
With the support of Columbia's Shandar, a trusted partner, life in the foothills of the mountains, the boundary between being in nature and everyday life suddenly melts away.
Jerry's smile as he saw me off, "Come again," and his feet. Both of them were so beautiful and so well blended with the scenery of Yatsugatake in early summer.
From top to bottom: [Columbia].Thrive Revive Shandar ¥13,970, ,Peak Freak Rush
Chandal ¥14,300(All in Columbia Sportswear Japan)
This outdoor shandal combines elements of a sneaker and sandal. It combines a breathable mesh and synthetic leather combination upper, quick laces for quick fit adjustment, and an outsole that can handle a variety of terrain conditions. Introduced last year, the "Thrive
The Revive Shandall features Columbia's top-of-the-line "Techlite Plush" cushioning midsole, which is also found in trail shoes. This year's new "Peak Freak Rush
The "Shandall," which is suitable for barefoot wear, has improved sole functionality with the "Omnimax" footwear system that provides high cushioning, stability, and propulsive force.
