One of the major topics for STONE ISLAND this season is the reappearance of denim items.
The first denim products from "Stone Island" were released in 1984, and although they were developed as "Stone Island Denims" from the 2001 fall/winter season, they have not been released in recent years in order to explore new possibilities.
The new collection presented this time is "Denim Research.
The brand has applied its signature processing and materials to denim to create a lineup of products that are unique to Stone Island.
The company offers a wide variety of materials, including its proprietary "Polypropylene Denim," "David Light Indigo," and "Micro Corduroy," as well as Japanese-made selvedged row denim.
The product line includes classic and painted jeans, outerwear, overshirts, and utility vests.
Each is adorned with a black badge with blue Compass logo and a nickel shank badge button, made for Denim Research.
This collection is available for pre-sale at the flagship store "Stone Island Tokyo Aoyama" and the pop-up store "Isetan Shinjuku Men's Building 1F The Stage" from October 1.
Exterior and interior view of the pop-up store. The exhibition will run until Tuesday, October 7.
The pop-up store expresses the world of denim in a space unified by indigo blue. Some items are exclusive to this store.
Denim Research" will go on sale to the general public on Thursday, October 16. It will be available at Stone Island's official online store and directly-managed stores nationwide.
