Act Running, an up-and-coming company that envisions the future of technical apparel, will hold its first pop-up in Japan.

The running movement is expanding beyond the boundaries of sport, taking in fashion and cultural elements as well as athleticism. This mood is supported by the existence of independent running brands that are springing up all over the world.

In this context, I would like to introduce a brand established in Paris, France in 2024.ACT RUNNINGIt is.

Its distinctive feature is that all items combine a level of functionality and sustainability that would satisfy even athletes.

We have developed original plant-derived fabrics such as "Bio-Perf," which boasts excellent moisture absorption and quick-drying properties, and "Bio-Rip," which is durable, lightweight, and water-repellent. All of these fabrics have a high carbon footprint (CO₂ emissions), and the carbon label that visualizes the numerical values clearly shows the company's accountability.

The company has acquired B Corporation Certification (B Corp Certification), an international certification system originating in the United States for companies that are socially and environmentally responsible and in the public interest.

Yet the design is minimalist and stylish. The exquisite coloring reveals the brand's refined aesthetic sense.

Act Running" will hold a pop-up event at "Token" in Nihonbashi, Tokyo, on October 31 (Fri.) for the first time in Japan.

In addition to the display and sale of the latest collection using sustainable original fabrics, there are also some great benefits on standby, such as 20% off the facility fee of Touken for those who actually purchase the fabric.

Please take this opportunity to experience the future standard of technical apparel first hand.