The inspiration for this collection came from a footwear masterpiece. This is the first Made in U.S.A. apparel collection by New Balance and BEAMS.

The "Made in U.S.A." series is an indispensable part of New Balance's history, and continues to fascinate men and women of all ages around the world. In recent years, New Balance has gone beyond the boundaries of footwear and has introduced a series of apparel that incorporate the brand's identity.

BEAMS, which expresses "modern American casual", has turned its attention to New Balance's apparel. This time, we would like to introduce the first apparel collection in the partnership between the two brands.

The lineup includes a crew neck sweatshirt, a full-zip hoodie sweatshirt, sweatpants, and a T-shirt. All of them are characterized by the special "gray" coloring extracted from the "990" and "1300," the masterpieces of "New Balance," and incorporated into the products through expert color design.

Another point that cannot be overlooked is the use of tough materials made in the U.S.A., which corresponds to the image of quality and solidity of the two footwear products. The garment wash process applied to each garment gives them a unique American feel, and you can enjoy the changes over time as they are worn hard.

New Balance x BEAMS Made in U.S.A. Washed Crew ¥27,500
Crewneck sweatshirt with kangaroo pocket in standard design. Material is 440 gram cotton French terry made in the USA.

New Balance x BEAMS Made in U.S.A. Washed Hoodie ¥38,500
Full zip hoody sweatshirt with a unique color block that is different for each cutover. Material is 440 gram cotton French terry made in the USA.

New Balance x BEAMS Made in U.S.A. Washed Pant ¥28,050
Unique sweatshirt long pants with BEAMS-like design and fitting. Material is 440 gram cotton French terry made in the U.S.A.

New Balance x BEAMS Made in U.S.A. T-shirt ¥13,200
Short sleeve T-shirt with graphics of past "990" models. Material is U.S.-made 195 gram cotton jersey.

Sizes range from M to XXL. The silhouette is more roomy than previous models, making it perfect for today's mood.

Pre-sales will begin on January 9 (Fri.) at a limited number of BEAMS stores, and sales will start on January 10 (Sat.) at T-House New Balance and other stores. The release date will differ depending on the item, so if you are interested, please check the information below for details.