Enjoy a relaxing moment with the scent of hinoki. Hinock, a lifestyle brand from Jeju Island, South Korea, is currently hosting a pop-up event.

Have you heard of “hinok,” a lifestyle brand from Jeju Island, South Korea? The brand offers a range of lifestyle products—including fragrances inspired by the cypress forests of Jeju Island, as well as fabric sprays, hand care, and body care items.

Starting today, a limited-time pop-up event is being held at the “Cosmetics” section on the first floor of the Men’s Building at Isetan Shinjuku. In addition to staple items, the limited-edition “Calm & Balance Hyangnan” collection—created in collaboration with the traditional Korean hanji brand 〈Giid (긷)〉—is now on sale.

hinok Calm & Balance Hyannan (Pop-up Event Exclusive) ¥2,860

"Calm & Balance Hyangnan" is a small scented pouch packed with the natural blessings of Jeju. These palm-sized pouches contain the residue from Jeju cypress branches, which give off a subtle cypress fragrance.

Enjoy the fragrance in various everyday settings—whether you carry it in a bag or pouch, or hang it in your car or closet. During the campaign period, customers who purchase items will receive the following benefits based on their purchase amount. Be sure to take advantage of this opportunity.