From music festivals and food to flea markets and even Mölkky—the full details of BEAMS’ 50th-anniversary finale event have been revealed!

To mark its 50th anniversary, BEAMS will host “BEAMS PARK,” a major festival serving as the grand finale of the celebrations, on Saturday, February 6, 2027. The event will take place at the National Yoyogi Stadium First and Second Gymnasiums and the surrounding area.

This event is built around four pillars: music, food, flea markets, and sports. The incredibly impressive lineup of events has finally been revealed.

The “BE FES” music festival, organized by BEAMS and having toured seven cities nationwide, will be held on a larger scale at Yoyogi First Gymnasium. The lineup features seven star-studded artists spanning generations and national borders: Kyoko Koizumi, Cornelius, Suchmos, STUTS, Spitz, HYUKOH, and Noriyuki Makihara. Tickets for this premium event are available at,"eplus"Registration for the official early-bird lottery is now open.

"UNION TABLE," held in the free admission area, is an experiential food project that brings together up-and-coming and renowned restaurants from Japan and abroad. This year, with Kentaro Emoto of the restaurant “Kabi” and Maya Emoto of “wineshop lulu” serving as curators, a diverse array of dining establishments from Tokyo, Toyama, Seoul, Barcelona, and beyond will gather. An exciting culinary experience awaits, where you can savor the unique flavors and ambiance of each venue through a single plate or a single glass.

Participating Stores: Kabi / BAR BRUTAL BARCELONA / AC HOUSE / Wildduck Canteen / Ukiyo / wineshop lulu / SWITCH COFFEE TOKYO / COFFEE COUNTY / SABASU / TYON / Seoul Station Gomtang / Hida / Yaesu Unagi Hashimoto / OPEN BOOK / Tortilla Club TORTILLERIA / HENRY’S BURGER, and others

The Second Gymnasium will host the inaugural “BEAMS FLEA MARKET,” featuring over 50 participants, including current staff, alumni, and creators. This is a unique, vibrant flea market in true “BEAMS” style, featuring a massive sale of clothing and cherished personal items that participants have treasured over the years. Details regarding the lineup of participants and admission procedures are scheduled to be announced in mid-November, so please stay tuned for further updates.

Plus, don’t miss the finals of “GRAND ARCH,” the national “Mölkky” tournament produced for the first time by ! Teams that have made it through the qualifiers will face off in Yoyogi for a total prize pool of 500,000 yen.

In addition to the Mölkky experience, this area offers a wide range of free activities that everyone can enjoy, such as running sessions hosted by and basketball sessions hosted by .

"BEAMS PARK" is a fitting culmination of our 50th anniversary, bursting with an incredible passion for culture! As we gear up for the event in February 2027, don’t forget to enter the "BE FES" ticket lottery.