NEWS

Translated By DeepL

Making skateboarding more accessible. New Balance Skate Style welcomes B&Y and drops the brand's first custom-made product.

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New Balance's first full-fledged skate line "Numeric" has been well received, and the brand's lifestyle collection "SKATE STYLE" for enjoying skateboarding in a more casual way has also been active recently. The first special order in Japan will be released by "BEAUTY&YOUTH".

There are three special-order styles in total. The clean, white color scheme is typical of the "Beauty & Youth" brand. For the color scheme, navy and red are used to faithfully reproduce the colors of the American flag in a pantone color scheme. The collection is also named the "STARS & STRIPES COLLECTION.

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AM331 BYS ¥12,800+TAX

Classic deck shoe type with outside shuttlecock. The FRESHFOAM insole with excellent cushioning provides running shoe-like comfort. The firm-grip outsole is ideal for activities such as BMX and skateboarding.

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AM424 BYV ¥12,800+TAX

. Stylish design based on the iconic "Numeric" QUINCY 254 model. It has a simple heritage-derived look, but the fit is excellent with a PU cup insole with excellent shock-absorbing properties placed in the midsole. Ndurance, which excels in abrasion resistance, is also placed in optimal locations.

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AM101 BYW ¥12,800+TAX

These slip-ons feature a heel design inspired by the "NB996," and the 4-way stretch upper provides both smooth on/off and an optimal hold. The slip-on is a plain pair of kicks, but the "New Balance" style shines through in many places.

The location of the image movie shot for this project is Long Beach, LA. As you can see, it fits both the loose atmosphere of the city and the intense skating scene beautifully. The sneakers will go on sale on Tuesday, April 17. These clean and active sneakers are perfect for the coming warmer weather.

Text_Yosuke Ishii


Beauty & Youth United Arrows Shibuya Koen-dori Store
Address: 1-2F Parkway Square 2, 1-19-11 Jinnan, Shibuya-ku, Tokyo
Phone: 03-5428-1893
store.united-arrows.co.jp/shop/by/

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