NEWS

Translated By DeepL

Bally announces the graphic project Bally A-Z. It is published on the official Instagram from time to time.

The Swiss luxury brand was founded in 1851 as a shoe manufacturer and will celebrate its 170th anniversary next year, in 2021.Bally (BALLY)Bally A-Z" is a graphic project inspired by the skilled craftsmanship, rich Swiss environment, and art. Inspired by the skilled craftsmanship, rich environment, and art of Switzerland, the brand has released "Bally A-Z," a graphic project that incorporates the brand's journey to date into typography.

B depicts Bally House (BALLY HAUS), Bally's directly managed store in Milan, Italy, which opened in 2019.

This "Bally A-Z" is a weeklyOfficial Instagram account. will be released on .

The production was created by Brooklyn-based illustrator Abbey Lossing, Swiss duo Nina Wehrle and Evelyne Laube, who run It's Raining Elephants, Baltimore-based George Wylesol, American-born visual artist Bryce Wymer, and Dutch cartoonist Lennard Kok. Wylesol, American-born visual artist Bryce Wymer, and Dutch cartoonist Lennard Kok.

C , featuring the love story of founder Karl Franz Barry and his beloved wife Cecile.

Each creator has explored the story of "Bally" through the alphabet and expressed it in their own style, such as animation and illustration. The focus is on the deep respect for nature and the mountain environment with which the brand has coexisted, as well as an eye for the essentials that celebrates exquisite craftsmanship.

The "S" features Bally's best men's shoe screeve, which is handmade through more than 240 processes.

Iconic items such as the popular "Bally Stripe" and the new signature "1851 Hardware" will also be available. They have already been released up to "C" , so please check them out first.

INFORMATION

BALLY A-Z

Instagram: @bally
bally.com

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