COLETTE's greatness is engraved on a watch. To commemorate the release of a documentary film about the legendary boutique, Swatch created a pop-up watch.

Select store "COLETTEThe store opened its doors in 1997 at 213 rue Saint-Honoré, Paris, and until its closure in 2017, it was a legendary source of fashion and other culture.

The energetic store has attracted celebrities such as Kanye West, Pharrell Williams, NIGO®︎, and Masayuki Ino. One of them, Jeremy Scott, launched his Swatch collection at Colette in 2011 and has since made a name for himself as a world-class designer.

The documentary film "COLETTE, MON AMOUR," which follows the last days of "Colette" before its closing, has just been released. To commemorate this event, a number of collaborations are being held at Shibuya PARCO. Among them, this timeSwatchThe following is a brief introduction to the company's products and services.

The blue-colored body is illustrated with a warm touch.
It is linked to Colette's liberal policies that do not fit into existing frameworks.
SUOZ327 CMA 2:13 ¥11,000+TAX

Swatch is a men's web media company based in Berlin.HIGHSNOBIETYand has specially reproduced a special watch, CMA 2:13.

The result evokes the positive spirit of Colette Rousseau, the founder of Colette, and Paris, a city filled with love and compassion, including the Eiffel Tower. The store itself, which never stopped evolving, and the people who used to gather there, will evoke various memories.

The Swatch Boutique Ginza, Swatch Store Shibuya, Swatch Store Osaka, and Swatch Store Fukuoka have already begun sales.Online StoreIt is also available for purchase at