The "it watch" of 2022, which was so popular that it remained in short supply worldwide, is the Bioceramic Moon Watch. Even though it was not a limited edition, stores in New York, London, and Tokyo were crowded with people waiting in line every day.
OMEGA and Swatch have collaborated for the first time in their history, and the main attraction of this collection is the color palette, which is based on the 11 stars that make up the solar system: water, gold, earth, fire, wood, earth, heaven, sea, and the underworld, as well as the sun and the moon. --The color palette is based on the 11 stars of the solar system: water, gold, earth, fire, wood, earth, sky, sea, and underworld.
The pop colors of pastel pink (Venus), pale blue (Uranus), and blue and green (Earth) are the essence of Swatch.
The body material, bioceramic, which makes the most of the color, is also worthy of special mention. This ecological material, which Swatch perfected last year, is a mixture of ceramic and castor oil. Lightweight, resilient, durable, and silky smooth to the touch, it is the perfect material for wristwatches.
The base model is well knownSpeedmaster.The Apollo 11 moon watch. The Apollo 11 crew, Captain Neil Armstrong, Buzz Aldrin, and Michael Collins, all wore this iconic OMEGA model on their wrists, earning it the nickname "Moon Watch.
In other words, OMEGA has a new engine, the Swatch, and it's now extended its reach into the solar system. A belated note: the collection is named after the moon "Swatch. I couldn't help but smile at the clever way in which it asserts its existence.
The details do not disappoint. The asymmetrical case, the dot-over-90 on the tachymeter, the sub-dials... a parade of specifications that are sure to make "Omega" fans smile. The Velcro® strap, which can be worn over a space suit, and the battery cover, each with its own star, are also not to be missed.
Reynaldo Acheriman, President and CEO of OMEGA, commented on the collaboration: "Without Swatch's courage, OMEGA's history would have been much shorter. Without Swatch's courage, OMEGA's history would have been much shorter.
After the quartz shock of the 1970s, mechanical watch manufacturers suffered for more than a decade. OMEGA was able to weather this period because it was part of the Swatch Group. Swatch was the "engine" that kept the group running.
Once the "engine" that saved the company from a crisis of survival, and now the "engine" that expands the possibilities of design. The role played by Swatch is immeasurable.
The historical accomplishment of a major brand teaming up with a major brand, the design work that has achieved a wonderful chemical reaction, and the buddy-movie-like story that foreshadows the future. In every sense, the BioCeramic Moon Watch has the potential to make its mark on watch history.
BIOCERAMIC MOONSWATCH COLLECTION
Mission to Venus
All prices are ¥33,550
Available at Swatch Stores in Harajuku, Shibuya and Osaka.
MOONSWATCH PLANET TOUR
A project to deliver Moons Watches to areas where they are not sold has begun! The car used for the tour is the "FAIT 500" born in 1957, the same year as Omega's "Speedmaster," and will stop at the Nicolas G. Hayek Center in Ginza, Tokyo until early November before traveling around Japan. The timing of the watch sales depends on availability, and you may have to wait in line to get your hands on one. Please note that only one watch per person can be purchased. For details of the tour, please contactSwatch's InstagramPresented at.
A view of the "Nicholas G. Hayek Center" where cars are parked. There is a line to buy a watch.
Photo_Kazuma Yamano (Still Life)
Text_Kei Takegawa
