The past few years have been called a mild winter, but every time it gets colder, we mistakenly believe that it is a lie that global warming is occurring. But in fact, the problem is so serious that it is estimated that half of the 4,000 glaciers in the Alps will disappear by 2050 due to global warming.
In this issue, I'd like to take a stand against such problems.Bally (BALLY)." has unveiled a capsule collection inspired by the outdoors.
The collection includes collaborations with Snow Peak, a proud Japanese outdoor brand, and Sigg, a Swiss company that is popular for its BPA-free bottles. Please take a look at some of the items.
. 37 items were released. The lineup includes Italian-made thermals, padded hoodies, T-shirts made from recycled materials, and accessories made from eco-friendly synthetic fabrics and knitted yarns. In addition, the brand's signature curling shoes with original "Vibram" soles have been redesigned to be recyclable.
What makes this collection unusual is that 1001 TP10T of the net proceeds will be used to fund the activities of the Bally Peak Outlook Foundation, which works to protect fragile mountain environments around the world. Its activities are diverse, ranging from cleanup mountaineering activities at Everest and other base camps to the construction of sustainable mountain trails to the summit of Mount Kilimanjaro.
. Given these circumstances, the campaign photo also has a strong message. Photographed by Swiss artist and environmental activist Michel Comte, it appears to be standing on a piece of fabric, but what it really is is a glacier covered with a UV blanket.
This is due to efforts at the local level to protect the glacier by reflecting sunlight and reducing melting to 70%. The more we have to work on this at the local level, the more we are melting visibly every second.
This issue is difficult to support on a large individual basis, even if you know what you are doing. But this time, you can participate by simply purchasing an item.
Simply buying an item is fine, but if you go to the trouble of making the whole idea your own, it may change the world, even if only a little. That first step may be a very important one.
