So, What is NEW VINTAGE? Vol.15 Duckheads with a relaxed, somewhat relaxed look are attractive, and "now is the time to be a sucker for them.

What is the New Vintage anyway?

In the 1990s, the term "vintage" was used to describe vintage clothing that did not meet the definition of "antique," but was still valuable. Nowadays, there is a movement to find new value in "new vintage," even in old clothes from the 1980s onward, which were called "regular" at the time. In this project, four vintage clothing stores with different styles propose new ways to enjoy vintage clothing. Each of them will talk about the charm of vintage clothing with their own sense of style.

The 15th issue is by Takahisa Sakamoto of Warming .

Text_Tommy
Edit_Yosuke Ishii

Takahisa Sakamoto / Owner, Warming
Vol.15_Duckhead Sweatshirts & T-shirts

-Now, what are the new vintage items you would like to introduce to us?

. this time I brought DUCK HEAD.Previously, we introduced you to ORVIS.The history of the brand is as long as that of the "M" brand , and the familiarity of the brand here in Japan is similarly limited. However, it is an apparel brand that has expanded its market share in the southern part of the U.S., and continues to be produced as usual. It is becoming a standard item in our store, and every time we get a new shipment, we find that we have run out.

-. From the impression of the name, I thought that the brand was intended for outdoor sports such as hunting and fishing.

The company was founded in 1865 by two brothers using surplus canvas fabric used for military tents after the Civil War, and they started making workwear. Up until about the 1970s, they made many items that reflected the times, such as coveralls and overalls, which are familiar to those who like vintage from the 50s and 60s.

-I see. I see that the brand was loved by a fairly hard working class. If coveralls and overalls are familiar to vintage lovers, do you think there are different items to look out for in terms of New Vintage?

The period of making such workwear has settled down, and from the 1980s onward, the brand began to produce many fashionable and playful designs. Blousons with colorful transitions, which were a trend among US local brands at that time, are a design often seen in secondhand clothing, but at Coco, you can find more shirts than blousons with such aggressive color schemes.

-The 80's and 90's were a time when flashy and energetic designs were very popular.

There are striped B.D. shirts and polo shirts that Tommy Hilfiger, which were very popular among some rappers in the U.S. at the time, used to make, and I sometimes made shirts that were clearly based on those shirts. Those designs seem to have sold well, and you can find items that look so similar that you might take them to the cash register by mistake for a moment, so they are not to be underestimated (laughs).

-There seems to be quite a lot of variation in the items that can be found in the used clothing market.

Yes, that's right. In addition to these, there are not a few other accessories such as swing tops, rainwear for golf, leather shoes, and caps, and judging from the overall variety, they were very popular in the U.S. at that time. Now, let's pick mainly T-shirts, which have been a standard item since the 80's, shall we?

Left_Duckhead's T-shirt ¥6,050, Top and Right_Duckhead's Striped T-shirt ¥6,820 each, Bottom_Duckhead's Crewneck Sweatshirt ¥7,150(All warming)

-The design is pop and witty, and it is hard to believe that this is a workwear brand! The sweatshirts have only a single point on the left chest, which seems to have a modern sense.

Duckhead crew neck sweatshirt ¥7,150(Warming)

It is embroidered in colors, which is cute, and it looks like a simple and useful item. The yellow tag peeking out is also eye-catching. Also, this tag has a long history, so it naturally changes with the years, which is one of the pleasures of vintage clothing. This interesting T-shirt is an easy-to-understand compilation of such archives.

Duckhead T-shirt ¥5,500(Warming)

The black-and-white, realistic depiction gradually turns to color, and the refinement of the design is obvious at a glance. The face mysteriously turns the other way in the middle of the design, but it is fun to think about the reason for this. Of course, there is also a type featuring only the logo. Here it is. This T-shirt features the profile of the duck in the group cut, but what is particularly interesting is the graphic on the back print.

Duckhead T-shirt ¥6,050(Warming)

It depicts a duck diving into the water and is labeled "DUCK TAIL" (laugh). It is a very American style. It's a very American sense of design that makes you grin. Incidentally, this design also exists on sweatshirts, but for some reason, only on the front, so it is a case-by-case basis. This kind of irregularity, in a good sense, is also an interesting aspect of American appropriateness and secondhand clothing.

Next is the border T-shirt. Perhaps it's a recent trend, but it's also often seen in new apparel brands.

Duckhead border T-shirt ¥6,820(Warming)

I myself often look for these items, and they have become a popular genre in the vintage clothing market in recent years. Patterns range from surf-style gradations to multi-pitch, so-called striped borders to simple French-style two-color borders. Let's take a look at some of the different types, then.

. -Another great color scheme with a great atmosphere. . The fine pitch and exquisite use of color also make them suitable for adult wear.

, you can see that the color scheme of the striped shirts I mentioned earlier is on full display. The abundance of variations in this area is another reason why I personally like to recommend "Duckhead. To put a finer point on it, the boxy silhouette with a tightly packed neck is also a great point. Striped T-shirts like this are not often found in second-hand clothing, but like checked shirts, it is fun to choose one based on your own sensibilities, and they are really deep. By the way, the prices are still reasonable, so now is a good time to buy!

-I'm suddenly interested in "Duckhead.

Although there are many other similar products in terms of the groove and design of the time itself, just by having the logo of this camo, which is somewhat relaxed, even American traditional button-down shirts become more familiar to you. It can be said that such a relaxed mood can be enjoyed casually , but to the fullest extent, it can be said that this brand is unique and enjoyable.

Takahisa Sakamoto / Owner, Warming
Born in Chiba Prefecture, he started an account on Instagram in May 2016 to introduce vintage clothing he had bought and collected.Warming.The store offers a wide range of items, from regular items to rare items, with a focus on 90s US brands. The store has a rapidly growing fan base, not only because of its great selection, but also because of its interesting business style, which is only open on weekends and holidays.
Instagram:@warming__store