Admission is free if you "saw HOUYHNHNM"! Japan's largest joint exhibition exploring the future of lifestyle will be held again this year.

Jambul Tokyo, one of the largest joint exhibitions in Japan, focuses on apparel and sundry goods, but also includes brands from a variety of genres in line with changing lifestyles. Its 2022 Spring/Summer season will be held at Bellesalle Shibuya First HALL B1 for three days from September 1 (Wed.).

In addition to the outdoor and wellness areas, which have been performing well in recent years, a new area dedicated to running, golf, sauna, and other activities that have been gaining attention in recent years is also on standby this season.

In the running area, in addition to the well-known "Salomon" and "Topo Athletic," which have been gaining attention in HOUYHNHNM's in recent years, independent European brands will also be on the lineup, providing an opportunity to see the running movement from a cultural as well as a competitive point of view. You can see the running movement not only from a competitive perspective, but also from a cultural one.

Incidentally, admission is limited to industry professionals, but if you mention at the reception desk that you saw HOUYHNHNM's, you will be admitted. This is a great opportunity to explore the future of lifestyles , and we recommend that you visit.