NEWS

Translated By DeepL

The first store in Asia and the second in the world, ON's flagship store will open on Cat Street in the spring of 2022.

A performance brand that has established its position and credibility in the ever-intensifying running shoe market.On.The following is a list of the most common problems with the

The iconic hollowed-out sole shape produces soft landings and explosive kick-offs, and the outstanding comfort attracts athletes and fun runners alike.

From "On" comes news that will delight all runners. In the spring of 2022, On Tokyo, the first flagship store in Asia, will open on Tokyo's Cat Street.

These photos show the exterior and interior of On New York City.
The stylish space, befitting the brand image, makes full use of futuristic technology.

On Tokyo" is the second directly managed store worldwide, following "On New York City (On NYC)" which opened last December. The new store will be the second directly managed store in the world, following On NYC, which opened last December, and will feature an innovative approach to design and technology that will revolutionize the purchasing experience.

One of the best examples of this is the "Magic Wall" that stretches throughout the store. This wall, equipped with Running Cycle Analysis technology, analyzes your running form and instantly suggests shoes and sizes that match your style. This makes it easy to find the ideal pair of shoes from ON's extensive lineup.

In making the announcement, Mr. Hiroki Komada, President of ON Japan, said, "We are very pleased to be able to offer this new product to the Japanese market.

Eleven years ago, we set out to revolutionize the running experience. Now we are revolutionizing the shopping experience. With design and technology front and center, ON TOKYO will enable shoppers to experience ON products in a whole new way.

Regarding the reason for opening the Corona Disaster store, he commented as follows.

After the pandemic the world suffered in 2020, we have found more healing and joy in running than ever before, so we thought there was no better time than now to open our first flagship store in Asia. That's why we thought now was the best time to open our first flagship store in Asia, as we continue to "make running fun.

In addition to the innovative purchasing experience I have described, the shop will also function as a community spot where runners of all kinds can gather. On Tokyo" is still shrouded in mystery, but we are sure that it will be a store that far exceeds our imagination.

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