Mammut Sendai relocates and opens as the first concept store in Japan. Mammut Sendai offers not only products but also activities.

Since its start as a rope manufacturer in 1862, the company has created many innovative outdoor clothing and gearMAMMUTSpecial site created with us "Huinamu". Special site created with us, "HOUYHNHNMHuy Mamut Adventures.As proven by the "GLOBAL FESTIVAL", the high quality of their products is now trusted not only in the mountains, but also in the city.

Mammut's directly-managed store "Mammut Sendai" has now relocated and opened as the first concept store in Japan. Through the three themes of "experience," "information transmission," and "omni-store," Mammut Sendai will offer an outdoor experience that goes beyond the purchase of its products.

In this spacious space of approximately 160m², a wide range of collections will be offered, from apparel and gear for serious mountaineering and climbing to items for city use that reflect Mammut's technology.

As the first concept store in Japan, the store will also feature a variety of features, including a "Rain Tower" machine that allows customers to experience the waterproof and breathable properties of "GORE-TEX" material, and a "Mountain Slope" that allows customers to experience the comfort of walking in shoes. A large monitor inside the store will also provide information on outdoor activities that can be enjoyed in Sendai and the Tohoku region.

The store also has a web counter. You can find Mammut products that fit your needs not only in the store's inventory, but also from the extensive lineup including the online store.

To celebrate the relocation and opening, a campaign is underway to give away a "Mammut Toy" to customers who purchase 10,000 yen or more. 200 pieces are limited, so if you are interested, be sure to get in early.