HORINI-SHI" is a seasoning that packs a punch whether used on meat or fish. It is a seasoning produced by "Orange," an outdoor store in Wakayama, Japan, and has become a national brand that transcends the boundaries of outdoor spices, including collaborations with major convenience stores.
The company has also been tireless in developing new flavors, such as "Red," which has a pungent taste, and "Gold," which is made with white truffle salt for a luxurious touch.
The next product to be released from "HORINOSHI" is "Black. Unlike the glamorous atmosphere of the past, it has a somewhat languid appearance.
In 2021, "HORINOSHI" came in a close second in a seasoning championship. The winner was a smoked-flavor dressing, and after much research and study, the smoky flavor of "Horinshi Black" was developed. That bite is probably what has led to the popularity of "HORINISHI" so far.
Now, the flavor this time is a little different from the previous ones, with a less garlicky taste. We use smoked rock salt to bring out the natural smoked flavor, and we take great care not to spoil that flavor.
It is a spice with a different approach from the conventional "HORINOSHI" and brings out its high quality. It is a product that should be actively used at home as well as outdoors.
HORINISHI BLACK" is currently undergoing a critically acclaimed crafan.The timing of its general release has not yet been determined, so you might as well get it while you can. Please try "HORINISHI Black," which brings together camp cooking with elegance.
