LACOSTE" started last year.Project "REGENERATIONThe project is based on the theme of "giving a second life to Lacoste's old clothes. This is an attempt to create new value by having creators remake clothes collected from customers under the theme of "giving a second life to Lacoste's old clothes. For the first phase, we asked Marie, who is active as a designer and model, and Hikaru Matsubara, a painter, to create unique items.
In this second installment, the modelMira HasegawaandZOË3participated.
Mr. Hasegawa cuts old clothes and joins them together to create polo shirts, T-shirts, caps, and other items. Different colors and patterns are combined to create playful designs.
Polo shirt ¥12,100 each
Bucket hat ¥9,900 each
On the other hand, ZOË drew two crocodiles and silk-screened each one onto polo shirts and T-shirts. Just one point on a plain item gives a different impression.
Polo shirt ¥9,900 each
T-shirt ¥7,700 each
The items will go on sale at the Lacoste booth at the Green Room Festival to be held at the Yokohama Red Brick Warehouse on May 28 (Sat) and 29 (Sun), at the Lacoste Shibuya, Kyoto, and Fukuoka Tenjin stores from June 2 (Thu) to July 3 (Sun), and at the Lacoste Hankyu Umehon from June 8 (Wed) to 21 (Tue). will be available at the Hankyu Umeda main store from June 8 (Wed.) to 21 (Tue.).
In addition, workshops will be held so that as many people as possible can experience the project. In addition to the Green Room Festival, workshops will be held at Lacoste's Kyoto store on June 4 (Sat) and 5 (Sun), and at Hankyu Umeda from June 8 to 12 and 15 to 19. Mr. Hasegawa and Mr. ZOË will be at the Lacoste booth at the Green Room Festival.
As last year, a portion of the proceeds will be donated to the Japan Diversity Sports Association, a non-profit organization.
All "REGENERATION" products are one-of-a-kind and only available now.Lacoste's websitehas also uploaded a video interview with two of the project's participants, so please take a look.
