Nissan Kicks is now New Balance-spec. A campaign to win a car and sneakers will start.

Sneakers are probably the first thing that comes to mind when you hear the word "kicks. But there is also a "Kicks" in cars. It is Nissan's "Kicks," a compact SUV.

This time, an experiment was born out of such a connection. The Nissan Kicks e-POWER 4WD was designed to look like New Balance's 327.

The "NISSAN KICKS 327 EDITION" is the only one of its kind in the world. Both the Nissan Kicks e-POWER 4WD and the New Balance 327 have one thing in common: they are both functional and can be used on a daily basis, but they fit together surprisingly nicely.

The car will be on display at Nissan Crossing (Ginza) from Tuesday, January 24 to Wednesday, February 1, then at the AEON MALL Toki Nissan Brand Antenna Shop from Tuesday, February 14 to Monday, February 20, and at the AEON MALL Hakusan Nissan Brand Antenna Shop from Wednesday, February 22 to Tuesday, February 28. Nissan Brand Antenna Shop" from February 22 (Wed.) to February 28 (Tue.). During the period when it is not on display, it is likely to run in Tokyo and Osaka.

To commemorate this experiment, a social networking campaign is also underway, with prize A being a "Nissan KIX e-POWER 4WD" for one person and prize B being a "327" from New Balance for 23 people. For more details, please visitSpecial SiteCheck it out at