Drive Your Teenage Dreams.(DYTD) was launched in 2019 by STARBASE®︎ (STARBASE), which offers a wide variety of entertainment for both domestic and international audiences, and Toyota (TOYOTA), the largest automaker in Japan.
This project, which introduces the appeal of car culture from a variety of perspectives not bound by the concept of "vehicles," will hold its first pop-up in a year at "YEN TOWN MARKET" on the 3rd floor of Shibuya PARCO from March 17 (Fri.). The pop-up will be held on the 3rd floor of "Shibuya PARCO" from Friday, March 17. In addition to Toyota's original apparel, new collaborations with FRUIT OF THE LOOM and Lee will also be released.
【TOYOTA]
【TOYOTA × FRUIT OF THE LOOM]
From top, Heavy Weight Tee, ¥6,000 each,
Tee each ¥4,900,
Socks ¥3,800 each
【TOYOTA × Lee]
From left, Coverall ¥21,000,
Painter Pants ¥18,500,
Apron ¥12,000,
Jump Suit ¥25,000
TOYOTA x Lee items will be available from March 17 (Friday).ECThe product will be available in stores from March 25 (Sat.).
This pop-up show is a cross between car culture and fashion. The lineup includes a wide range of items, from basic T-shirts and line socks using Fruit of the Loom bodies to rugged coveralls and jackets with the Toyota logo on the denim that Lee is known for.
The styling of the look is based on last year's "THE WEEKENDER in Kichijoji ParcoHe served as curator at theTakahashi LambdaThe model is a skater. The model is a skaterKyonosukeand dancers.ReiNaThe young and fresh young people, such as the young and freshly-employed Ms. Kayla Kurokawa, show us their unpretentious and rough outfits.
On the weekend of March 18 (Sat.) and 19 (Sun.), the original Hiace that symbolizes "DYTD" will be on display on the first floor of "Shibuya Parco". Also, various guests will visit the store during the exhibition period, so for more information, please visit the "ToyotaInstagramCheck out the
TOYOTA POP-UP STORE TOKYO @SHIBUYA PARCO
Dates: Friday, March 17 - Thursday, March 30
Place: Shibuya PARCO 3F YEN TOWN MARKET
Instagram:@yentownmarket
Official Site