Lacoste is back in Hibiya! This place boasts the best selection in Japan. | news

A new landmark has been created in Hibiya, Tokyo.

LACOSTE's new store opened on March 16. The digital signage running through the facade is a landmark.

Looking back, Lacoste's Hibiya store used to be in the same location as this new store. What I mean is that it was temporarily closed in December 2019 due to reconstruction due to the aging of the building. It returned to this location with the completion of the new building.

The store boasts the largest sales floor in Japan and offers a wide range of products for men and women, as well as kids, sports, footwear, and leather goods.

In addition to the standard polo shirts essential to Lacoste, the lineup includes five new seasonal designs: L.12.12, Paris Polo, Movement Polo, Golf, and Tennis. The selection is tailored to suit the purpose of the wearer. The polo wall set up in the back of the store is a highlight.

In addition, "MY LACOSTE CUSTOMIZATION," a customization service that started at some stores at the end of last year, is permanently available. Customers who purchase eligible products can choose patches and create their own unique piece of clothing.

To celebrate the opening, a special campaign is available only at the Hibiya store.

. The first is a special patch for "MY LACOSTE CUSTOMIZATION". There are two versions, large and small, of a pink alligator with the word "TOKYO." One of these patches will be given to each person who purchases a qualifying product by April 2 (Sun.).

. The second is a set of laces, pouch, and dubre (a tag attached to the laces) that will be offered free of charge to those who buy eligible shoes. Please note that this offer will end as soon as they are gone.

And finally, a special blend of tea will be offered by the Japanese tea specialty store "TEA BUCKS". Team Lacoste members" who purchase products (including new members who join by March 21) can enjoy this tea.