There are many TV dramas starring actor Takuya Kimura, including "Long Vacation," "Love Generation," "Beautiful Life," and "HERO! There must be a particular work that you have seen.
Mr. Kimura wrote a personal message on the campaign visual for Ray-Ban, for which he serves as a brand ambassador, saying, "I am the person I am today because I was able to encounter that drama. I am the person I am today because I met that drama. As these words indicate, his appearances in numerous productions were a turning point in his acting career and one of the reasons why he has become a household name.
With "Since (from this moment)" as its keyword, this season's campaign by focuses on the phrase "Genuine Since," which can also be found in the brand logo. It depicts the moment when you stood up for what you believe in, the moment when you took courage, and the moment when you found your true self.
Mr. Kimura showed three models wearing "Round," "Hawkeye," and "Eagle Eye" models.
The "Round" sunglasses are characterized by the contrast between the lenses and frames. The light pink used for the lenses is also the color that Mr. Kimura himself chose for the year 2021, when he collaborated with "Ray-Ban.
ROUND
Shiny black frame / light pink lenses
¥23,980
Created in the 1960s, "Hawkeye" is a retro-style eyeglass frame. The upper right corner of the lens will be adorned with a logo that is the proof of genuine power lenses.
HAWKEYE.
Blue Line/Havana
23,100 *price of frame only
Lastly, "Eagle Eye" has a clear frame with a browline. Transitions®," a light-tuning lens that changes color when exposed to ultraviolet rays, is used.
EAGLE EYE TRANSITIONS®.
Black and clear/Transitions® lenses
¥31,130
Ray-Ban's Spring/Summer 2023 collection, including these models, will be available at Ray-Ban stores and retailers nationwide,Online StoreNow on sale at
Also, don't miss the video uploaded on Youtube. There is a campaign movie of Mr. Kimura talking about his play, and a making-of movie of him talking about his sunglasses. These videos will make you feel that "Kimura Tak" is cool again.
