Lemaire's pop-up store moves to a new location. The new location is Dover Street Market GINZA.

. Photo from the Fall/Winter 2023 collection.

Looking back, we are in Aoyama, Tokyo.LEMAIRE pop-up storeopened in 2020. As the only place in Japan where the full collection is available, it quickly became popular among clothing lovers.

This pop-up store is moving to a new location.

The new location is Dover Street Market GINZA. The current store will close at the end of July and will be relaunched on August 3 (Thu.).

The store was designed by the design/architectural firm "Dikei Mills" led by Keisuke Nakamura, who was also in charge of the Aoyama store . The existing displays developed by the Lemaire team will be reused in the existing store, and the space will be decorated with objects and artwork selected by "Out of Museum," an atelier and gallery store in Hanegi, Tokyo.

Lemaire" is gaining momentum with the opening of a new 340-square-meter store in the Marais district of Paris in March of this year. The brand's growth may be supported by the fashion trend of "quiet luxury," which is currently attracting attention.