NEWS

Translated By DeepL

The exhibition will open soon! Here is a list of the most notable items at the Fashion Products Exhibition in MIYASHITA PARK.

Fashion Product Exhibition in MIYASHITA PARK, a product sales event directed by HOUYHNHNM, will be held from March 16 (Sat.) to 20 (Wed., holiday). For more detailsthis way (direction close to the speaker or towards the speaker)Here is a list of featured products from each store.

First half: Mar 16 ( Sat ) - Mar 18( Mon )]

CopyArt Collective( Osaka)
The name of the store has a free meaning originating from sampling culture, and it is a vintage select store that handles vintage clothing, furniture, lamps, and miscellaneous goods bought both domestically and internationally, regardless of genre. The shop is not bound by existing values, but rather arranges what they think is good for their own taste and quality, and has fans all over Japan.
Instagram:@copyart_collective

If you are looking to revamp your room before the new year, "CopyArt Collective" is a must-check. From trays and ashtrays for storing small items to a wide variety of vases, you will find a variety of goods that will make you feel good in your room.

N&N STORE( Hyogo )
HOUYHNHNM's well-known "NEAT" designer Daishi Nishino opened this shop on his hometown Awaji Island in July last year. The store offers not only "NEAT" pants, but also selected vintage clothing and original items only available at this store. Unlike "NEAT House" in Tokyo, the lineup is more genre-less and reflects Mr. Nishino's tastes and preferences.
Instagram:@nandn_store_

N&N STORE collected rainwear for bicycles for this event. This is a new way of wearing rainwear, not only for bicyclists, but also for non-bicyclists as if they were an anorak. There are a variety of colors to choose from, so be sure to find your favorite in the store. Also of note are the sweatshirts made in the U.S.A. with prints on vintage clothing bodies.

EDISTORIAL STORE( Nagano)
This select store in Ueda, Nagano, run by stylist Hiroshi Ozawa is characterized by its unique concept of "three-dimensional magazine. The dead stock of brands and select stores is interpreted as "live stock. The shop offers "editorial( editorial)" and "story( story)" by infusing new value into clothes that have been lying dormant from a stylist's unique perspective, such as by adding Ozawa's own text to tags and styling suggestions.
Instagram:@edistorial_store

LE LABOUREUR" represents French work. This time, the EDISTORIAL STORE edits its work jackets. The blue moleskin body, which everyone has seen at least once, is embroidered by Tribute-To, a brand from Amsterdam, the Netherlands.

Local motifs such as thunderbirds and apples that remind us of Nagano Prefecture and comical character illustrations are completely original and were requested by "Editorial Store. The fine needlework and intricate use of color make this a one-of-a-kind piece that allows the wearer to appreciate the high level of craftsmanship.

MIN-NANO( Tokyo )
Opened in Ikenoue in 2009, it is now one of the leading stores in Tokyo. The store's owner, Mr. GORO, who has a deep knowledge of culture, is very selective in his selection of small overseas brands and up-and-coming brands. The shop also attracts attention for its regular collaborations, most recently with "DOVER STREET MARKET GINZA," "TEMBEA," and bicycle manufacturer "FUJI," which have caused a stir.
Instagram:@minnnanoo

Although "MIN-NANO" is in the midst of preparation, we are unable to show you images of the items, but two new T-shirts using the body of "Fruit of the Loom," supervised by the store owner, GORO, will be unveiled here. In addition, the lineup includes two colors of standard original reflectors, stickers, and other accessories. In some cases, items normally sold at "MIN-NANO" may also be available for sale. So please come check it out at the venue.

studiolab404.com( Tokyo)
The women's select label with a store in Yutenji was launched in 2021 by director Monet, graphic designer Mariko, and product planner Lei. The label carries high-quality dead stock and up-and-coming brands from Japan and abroad, and has recently been expanding its activities as a new source of information in Tokyo by collaborating with "DAIRIKU" to produce eyewear and original items unique to the store.
Instagram:@studiolab404dotcom

In addition to a selection that mixes vintage and new clothing, "studiolab404.com" also attracts attention for its original items. Among them, the vest made of Shetland wool is the first original knit item. The classic item is colored in pale colors and has a shorter length. It is easy to layer and can be used season after season.

This is also the first T-shirt to appear as an innerwear item. The neck and sleeves are stitched in orange, the store's image color, for a twist on the design. The length of the T-shirt is also a key point, with a sizing that makes it easy to tuck in.

In addition, new items from "404irregular," a second line that processes dead stock, are also available. Spray-dyed thermals were released last year, but since they are produced by hand, each design is different. Even if you already own one, it is worth getting another one.

Second half: 3/19( Tue ) - 3/20( Wed, holiday )

WAKE.( Hokkaido )
After opening in 2019, the store quickly became popular and is now one of the leading select stores in Sapporo. The store sells almost exclusively in-store because of the desire to value the customers who visit the store. Customers come from all over the country and often form long lines at the storefront on the day the hottest items go on sale. In addition to the current selections, there is no shortage of original items, collaborative items, and other topics of conversation.
Instagram:@wake.sapporo

A two-pack of T-shirts with the store name embroidered on the chest in navy and gray will be available for pre-sale at this event. Moreover, it uses the body of "Fruit of the Loom" supervised by GORO of "MIN-NANO" introduced earlier.

And here is another local bandana created by GORO. It is a souvenir-like item, with familiar places and streets of "WAKE.

Also in HOUYHNHNM the other day.special feature articleSetinn is a brand created by Shingo Arai, a buyer for the men's casual wear department at BEAMS. The brand, which offers items incorporating elements of tennis, created a big tote for "WAKE. This simple bag with a distinctive navy logo will be useful in a variety of situations, such as going to work or on a short trip.

Incidentally, these items from "WAKE." are usually sold only at the storefront in Sapporo. This will be a rare opportunity to purchase them in Tokyo, so don't miss it.

IMA:ZINE( Osaka )
The concept of this select store, established by Atsuto Tani and other key figures in the Kansai fashion scene, is a "magazine-like clothing store" that sparks the imagination. The concept of the shop is to be a "magazine-like clothing store" that sparks the imagination. Without being influenced by trends, the shop proposes new values by intersecting various genres such as street, American casual, and classic. The store also actively engages in special orders and collaborations that are unique to the store, and has many fans.
Instagram:@imazine_osk

ORIGINAL MADE by IMA:ZINE's TOY series pursues standard yet fun fashion. The new sweatshirt is the first in a series of editorial projects such as "BOKU RA TANOSII," special orders for LA craft leathers such as "Crescioni" and "Matthew Ready Objects," and many more. and more, all edited from the viewpoint of "IMA:ZINE".

SQUASH ( Fukuoka )
A select store with two stores in Daimyo and Imaizumi, Fukuoka. While focusing mainly on clothing, the shop also features a lineup of zines and mix co. with a hint of street culture. The shop also regularly holds exhibitions of works by artists. This time, the shop plans to sell mainly items that incorporate the works of graffiti writers.
Instagram:@squash.daimyo

This is a hand towel with ESOW's design on it, which was ordered from "Shin-Yoshihara," which will close temporarily at the end of March. The color is a different color from that of the hand towel released in Fukuoka last year, and is a limited-quantity item to be unveiled at this event. Incidentally, an exhibition by Midorimichi Kai of ESOW, MIM, and SKEM is being held at "Shin-Yoshihara" from March 16 (Sat), so be sure to visit there as well.

The lineup also includes a rubber keychain by LURK, a leading Fukuoka artist, perfect for souvenirs, and a sweatshirt decorated with wild flowers encountered on a southern island by Witness, also a Fukuoka artist.

Sanso Iijima ( Tokyo )
This select store is located at the end of the Suzuran-dori shopping street in Kyodo, Tokyo. The shop offers a full lineup of high-spec items that are fashionable enough to be worn in everyday life, but also useful for hiking in low mountains and in full-scale outdoor activities. The items are functional and make everyday life more comfortable, and are worth a look even if you are not an outdoor enthusiast or mountain climber.
Instagram:@sanso_iijima

Sanso-Iijima is known for everyday wear that can be worn in the mountains, but what we would like to focus on this time is a border T-shirt by ONC MERINO. This brand offers long-sleeved T-shirts made exclusively from high-quality merino wool, and this is a rare opportunity to see them in person. This is a piece with a street-style flavor that does not look dowdy, and its true value will not be apparent until you try it on.

Other topics include a special order of bright green pants from "Maze" and the resale of original hand towels.

Skool( Tokyo)
The store, quietly located in Komazawa, offers a wide range of items, not limited to fashion, including new selected items, vintage clothing purchased in a unique context, artwork, tableware, vegetables, and more. The store also has an interesting genre-less perspective that is not bound by time period or country, and all of the items are relaxed and witty. The brand is also active in special orders, with "NOWHOW" and "crépuscule" being prime examples.
Instagram:@yuk_skool

School" comes to us with three special orders. The first shirt, made with TENDER Co., features a yoke on the front. While accentuating the design, this functional detail can also be used as a pocket, and combined with the wrinkled fabric, it has a workwear-like atmosphere. Available in two colors: bright pink cochineal and gentle green chlorophyll, both dyed with grass and trees.

The next item on our special order with "crepuscule" is a linen 100% knit long tee in two spring-like colors not available inline.

Also available are the "GASATANG" photo T-shirts, which are specially ordered every season. This time, the Mexican series with a photo of a cat on the front and the word "HOLA" printed on the front is available.

As you can see, there are many items that will be unveiled at this event and that can only be purchased here. Some stores will also have items other than those introduced here in their stores, so please be sure to look forward to them. We look forward to seeing you at MIYASHITA PARK in Shibuya!

INFORMATION

Fashion Products Exhibition in MIYASHITA PARK

Dates: March 16, ( Sat, ) - March 20, ( Wed, holiday, )
Place: MIYASHITA PARK South2F atrium plaza
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 21:00
*3/18( Mon. ) and 3/20( Wed. and holidays ) will be from 11:00 to 19:00.
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