The first collaboration between ON and BEAMS, featuring a wide variety of apparel in addition to sneakers based on THE ROGER Pro.

Tennis is gaining attention as a competitive sport, as a fashion item, and as a growing market. On, which has a growing presence in this scene, has teamed up with BEAMS to release a lifestyle collection that combines On's technical expertise with BEAMS' unique aesthetic. The new lifestyle collection combines the technical prowess of "On" with the unique aesthetic of "BEAMS.

THE ROGER Pro BEAMS ¥28,380

Track Jacket BEAMS ¥22,880 each

Track Pants BEAMS ¥17,380 each

Relaxed-T BEAMS ¥7,700

Shorts BEAMS ¥15,180 each

On Cap BEAMS ¥6,600 each

The lineup includes six models, including sneakers based on ON's famous "THE ROGER Pro," a tracksuit that can be worn as a set-up, and T-shirts with both logos. The apparel comes in a green color that blends in with the coat and looks good in town, and a monotone color that can be worn for any occasion. The sneakers are decorated with the BEAMS logo and the Swiss flag, and have a special Wimbledon grass-inspired insole.

The first collaboration between "ON" and "BEAMS" will go on sale at "BEAMS MEN SHIBUYA" on June 29 (Sat.), followed by its release at "ON" global stores on July 1 (Mon.) On June 29 (Sat.) and 30 (Sun.), an event will be held at "Chatan Park," which is close to "BEAMS MEN SHIBUYA" to express the world view of this project. The event will also feature a tennis target "Tennis match" and a "Tennis game" to be held on June 29 (Sat) and 30 (Sun). On the day of the event, there will be a tennis target shooting "ACE CHALLENGE" and food from a kitchen car, so why don't you drop by while you are shopping?