Omega Paris 2024" is an Olympic-themed "Omega Paris 2024. Watch out for pop-ups and displays in Tokyo, Nagoya , and Osaka.

On Friday, July 26, the "Paris 2024 Olympic Games" will finally begin. OMEGA will be the official timekeeper for 329 events in all 32 sports. This will be the 31st time OMEGA has been involved in the Olympic Games, dating back to 1932.

This article touches on the "OMEGA Paris 2024" project, which was held at a total of six locations in Tokyo, Nagoya, and Osaka. . This project consisted of pop-up events and special displays under the theme of "Olympic Games.

The pop-up events, which will be held in four Olympic-inspired venues, will look back at OMEGA's timekeeping technologies. The electronic starting pistol, one of the company's most famous products, was first introduced at the 2010 Vancouver Winter Olympics in the speed skating competition, and has since become indispensable in competitions where 1/1000th of a second is at stake. . Here you can learn the story of the brand's development of a watch with a stopwatch function into a timekeeping device.

Images of pop-up stores. . Above is the Hankyu Umeda main store and below is the Nihonbashi Mitsukoshi main store.

Also available at the pop-up event will be timepieces created to commemorate the "Paris Olympics 2024" and NATO straps featuring various national flags.

Meanwhile, two locations will be decorated with special displays. In addition to the showcase display at the OMEGA Boutique JR Nagoya Takashimaya, the front of the store will be decorated in the image of a track.

At Ginza Mitsukoshi, OMEGA will jack up the show window facing Chuo-dori Avenue. A campaign movie featuring famous Parisian landmarks as the stage for the sporting event will be shown, and a banner will be hung on the wall of the building.

A pop-up event at the Nicolas G. Hayek Center in Ginza, Tokyo, will begin on July 17.

Please check the information section below for the dates and locations of each event. Once again, OMEGA will leave its mark on the memories and records of the Olympic Games in the hearts and minds of people around the world.