Get your Speedmaster at a special location. Omega will be participating in a watch event at the Nihonbashi Mitsukoshi Main Store.

Next year marks the 70th anniversary of the launch of OMEGA’s “Speedmaster.”

This watch became famous as the “Moonwatch” after it was selected as official NASA equipment in 1965.

Although its impact was significant and it is not widely known, the “Speedmaster” was originally designed for motorsports. Things took a different turn in 1962. That year, astronaut Walter Schirra, who participated in the “Mercury Program” for manned spaceflight, wore his personal “Speedmaster” on his wrist as he traveled into space. His successful flight into Earth orbit set the wheels of destiny in motion.

After that, Schirra continued to wear his "Speedmaster" as he participated in the "Gemini Program" and the "Apollo Program," traveling to space three times.

Against this backdrop, a variety of current “Speedmaster” models will be on display at “Watch in Style—Pop-Up Store & Workshop.”

This is a watch event taking place at the "Nihonbashi Mitsukoshi Main Store" starting Wednesday, July 22. A sculpture modeled after an astronaut, called the "Golden Astronaut," will be displayed in a special exhibition area, and the event will showcase the "Speedmaster" collection through visuals and videos to bring its world to life.

Longines, RADO, TISSOT, and Hamilton will also be participating in this event. There will reportedly be demonstrations and workshops where attendees can experience the appeal of each brand’s watches.Check out the special website for more details.

The "Speedmaster" is a watch that has always captured the hearts of men, no matter the era. Take this special opportunity to own a timepiece that’s part of history.