Are you running, everyone? Now that the Tokyo marathon is over, and the road race season is winding down, I'd like you to check out the "On" brand featuring Sesame Street's Elmo.SOFT WINSThis is the "What's in it for me?" campaign.
Running is a sport with a strong image of being hard and pushing hard. This time, by taking a softer approach, the pop and stylish stills and video show that it can be just as powerful for mental health and connection with the community as hard training.
The "Cloud Surfer 2" was also released to coincide with the release of this campaign. The ingenious cushioning system compresses like dominoes, resulting in the softest and smoothest ride in the brand's history.
Cloudsurfer 2 ￥20,900
This campaign is unique to ON, which has a comprehensive lineup of soft and performance-focused apparel to dispel the public image associated with running.
Now is a great time to check it out and plan for next season's races.
