NEWS Vivid colors and bold designs. Swatch's NEON collection brings color to your wrist. September 18, 2025 UP
NEWS Eleven of those moons watches are now available in a special set! You can see them in Japan at OMEGA's Ginza flagship store. 2024.2.2 UP
NEWS Swatch introduces a new "What if" themed collection. What if it were square instead of round? Aug. 1, 2023 UP
FEATURE GH: The reason why it is a great product. #02: A mechanical clock that marks time and thoughts. December 9, 2022 UP
NEWS OMEGA and Swatch cross paths in "MOONSWATCH. Behind this historical achievement was a buddy movie-like story. 2022.10.22 UP
NEWS Swatch from the 80's is reissued; the 1984 classic returns in a sustainable version. 2021.10.13 UP
NEWS It's time to become a fashion leader with just one watch. Let's make the best of it at Swatch Store Harajuku. September 8, 2021 UP
NEWS Tomorrow, June 25, Tokyo's best music, TAPPEI art, and Swatch will come together. In rainy Harajuku, the wheels of a miracle will start turning! June 24, 2021 UP
NEWS Swiss watch brand "Swatch" proudly opens its flagship store in Harajuku. Find the watch that marks your future in this near-future space. June 24, 2021 UP
NEWS Swatch's live events to celebrate the opening of the new store. The first event will feature a young rapper who is taking the scene by storm. June 16, 2021 UP
NEWS COLETTE's greatness is engraved on a watch. To commemorate the release of a documentary film about the legendary boutique, Swatch created a pop-up watch. September 27, 2020 UP
NEWS Swatch creates watches made from bio-materials. A new era has arrived in which the blessings of the earth mark the time. September 12, 2020 UP
NEWS A revolution in the watchmaking world. Swatch introduces an automatic mechanical wristwatch made of 51 parts. November 16, 2016 UP