The 54thcool biz
According to the forecast, this summer will be very hot again. Although the Kanto region has entered the rainy season, the sun that peeks out from time to time is still active. If you stay indoors, you will feel your skin burn. This year, the coronavirus has forced people to refrain from going to the beach and mountains for leisure activities. Many people are forced to stay indoors in air-conditioned places to cool off.
In Tokyo in summer, when humidity and temperatures are high, workers have a hard time finding the right attire. While T-shirts and shorts are fine for those with relatively flexible jobs such as ours, this is not the case for bankers and salespeople. A short-sleeved shirt and no necktie is just about as close as they can get.
The current Governor of Tokyo, Yuriko Koike, started the trend that no neckties are acceptable in the business world. The "Cool Biz" campaign was proposed by Koike when she was Minister of the Environment in 2005.
This naming is very good. I can be excused just by saying, "Oh, are you wearing Cool Biz today? or "I'm here in cool biz," just by conversing with them, you are exempted.
Yuriko Koike has a good sense of how to come up with these things. This year, she has been tweeting words like "lockdown," "overshoot," and most recently, "Tokyo Alert," all of which are likely to be nominated for the year-end buzzword of the year.
A book titled "Empress Yuriko Koike" (written by Taeko Ishii and published by Bungeishunju) is the topic of discussion. This is a book written by the author based on interviews with Koike's writings and various media.
It reveals where the upward mobility of Yuriko Koike, her imagination to create stories out of falsehoods, and her boldness and audacity come from. It reads more like a raunchy three-sentence drama than a biography of a great politician. Frankly, it is ghastly. It's a naughty read.
His biography says that he graduated from Cairo University with first class honors, but the book makes it clear that this is a complete falsehood. At least, unless the author wrote a lie, which is most likely true. So, the book is very interesting, but the reading experience is not so good.
I also discovered some facts that I did not know, such as his love affair with Yoichi Masuzoe and when his feud with Shintaro Ishihara began. The fact that all of them have served as governor of Tokyo is also a strange kind of boundary or fate.
But this man's luck is astonishing.
The 2017 lower house election, dubbed the Koike Theater, launched the Party of Hope. She came within a hair's breadth of the prime minister's seat, but the tide turned with her inadvertent "I'll get rid of them" remark to a liberal DPP lawmaker.
Still, the Corona fiasco. He may be plotting to use this as an opportunity to go back into national politics. This is the ultimate goal of her upward mobility. Perhaps, unexpectedly, she will become Japan's first female prime minister.
If we say during the election campaign that we are going to introduce "cool biz" and even go further and make it OK to wear sandals, it might be popular among office workers.
Well, a dream on a sweltering midsummer night.
PROFILE
After working as a freelance editor, he managed stylists and started his own editing/production company, which changed its name to Rhino Inc. in 2006.
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