FEATURE | TIE UP

Translated By DeepL

They’re ordinary, but for some reason, they really catch your eye. Moonstar’s take on “grown-up” sneakers.
Featuring LOW BASKET SG

They’re ordinary, but for some reason, they really catch your eye. Moonstar’s take on “grown-up” sneakers.

What are people looking for in sneakers these days? Amid the accelerating trend toward “hype” values—such as bold designs, symbolic appeal, and rarity—the “LOW BASKET SG” from MOONSTAR’s FINE VULCANIZED series is surprisingly “ordinary.” Yet behind that unassuming appearance lies the craftsmanship honed for over 100 years at the company’s own factory in Kurume, meticulously thought-out details designed with the wearer in mind, and a subtle allure. Stylist Yuta Kaji and editor Hisaki Ebe, who describe these shoes—available exclusively at company-owned stores—as “ordinary, yet strangely intriguing” at first glance, join us as we explore the true nature of that “intriguing something.”

I’d be happy if you could naturally appreciate the comfort and quality.

—After hearing what Mr. Yamada had to say, has your impression of *Moonstar* changed?

Ebe: When I visited the store in Jiyugaoka, something just clicked for me. For the past decade or so, hasn’t the value in fashion been increasingly concentrated on “hyped-up” items? People have even started talking about resale prices and asset value. I’m not denying that trend itself, but I’d always viewed it with a bit of detachment. However, with Moonstar shoes, I sense something different from that mindset—I feel the “essential core of fashion.”

Kaji: I feel the same way. These days, words and symbolism tend to take center stage, and it’s often hard to tell how much of it is actually true. But when I actually listen to people talk about it and engage with the product like this, I can really sense that it’s been created with genuine care and dedication. That’s incredibly important, isn’t it?

Ebe: But ultimately, I think being “popular with the opposite sex” is important, too (laughs). With fashion, there’s always that tension between clothes that appeal to men and clothes that women like, right? I’ve been thinking about that balance for a long time.

Kaji: I guess as we’ve gotten older, we’ve learned to strike that balance, haven’t we? I think these shoes are the perfect item for achieving that balance.

Ebe: Oh, right. This looks like it'll work, doesn't it?

Yamada: They look very ordinary. But that “ordinariness” is exactly what we were aiming for. We’d be happy if people wore them casually in their everyday lives without overthinking it, and naturally appreciated their comfort and quality.

INFORMATION

Moonstar Customer Center

Phone: 0800-800-1792
Hours: 10:00 a.m. to 5:30 p.m. (weekdays)
Instagram:@moonstar_jp
www.moonstar.co.jp