atmoscon 2026: Even bigger this year.
Fuinam: This time, we asked them to focus exclusively on custom orders and collaborations. Seeing them all lined up like this, there’s quite a lot to take in.
Okajima: Yes. Some of these models will be available for pre-release at “atmoscon 2026.”
Fuinam: "atmoscon 2026" will be held over two days, Saturday, October 31, and Sunday, November 1, at the Shinjuku Sumitomo Building Triangle Plaza. What kind of event is "atmoscon," anyway?
Okajima: In a nutshell, it’s a fashion and culture festival centered on sneaker culture and organized by “Atmos.” When it first started, rare sneakers were gathered there, and sales were one of the main objectives. But now, it’s not just about sneakers. It has evolved into an event where various cultural elements—such as fashion, music, art, and gaming—come together.
Fuinam: It’s a little different from the kind of trade show where brands just display their products and that’s it, isn’t it?
Okajima: That’s right. Lately, we’ve been asking each brand not only to sell their products but also to set up booths where visitors can experience the world of their models and brands. The idea is for everyone at the venue—including the community—to come together to create the space.
Fuinam: This is the 10th time, isn't it?
Okajima: That’s right. It’s our milestone 10th edition. This time, the venue will span two floors, and the stage will be bigger. The live event will be on a larger scale, and we’ll be featuring a wide variety of genres—not just sports brands, but also gaming and car culture.
Fuinam: For sneaker fans, the pre-release sales of the custom and collaboration models featured here are also something to look forward to.
Okajima: We’ll have several models available for pre-sale at the venue. Since you can buy them right there and take them home, I really hope anyone who wants to get their hands on one as soon as possible will come. We also have tickets that grant early entry.
Fuinam: Now that we’ve come through the COVID-19 pandemic, why are you once again focusing your efforts on in-person events like this?
Scenes from the "atmoscon 2025" venue, held in April 2025
Okajima: While shopping online has become the norm, I don’t think the joy of seeing products in person, holding them in your hands, and talking to people will ever go away. Customers are returning to our stores, and more and more people are seeking out in-person experiences. That’s why, as “Atmos,” we want to continue valuing our stores and physical spaces like “atmoscon.”
Fuinam: A place where you don't just buy sneakers—you go to experience the culture.
Okajima: I hope that happens. I think not only sneaker enthusiasts but also people who love music, games, and art will enjoy it. I hope people will come from all sorts of different backgrounds and discover a new culture here.
