FEATURE | TIE UP

Translated By DeepL

Naoto Okutomi's styling at Shibuya Parco.
FASHION CRUISING in SPRING

Naoto Okutomi's styling at Shibuya Parco.

The spring/summer season of 2021 has arrived. The Corona Crisis shows no signs of abating, but the clothes that are steadily beginning to hit the sales floors are making me feel a little better. Clothes are still good. ......Think you can't be in a cheerful mood right now? No, no, no, time will pass whether you cry or laugh, and if that's the case, you have to dance. That's why I went to Shibuya PARCO, where the hottest fashion brands are lined up, with Naoto Okutomi, who runs a vintage clothing store, DJs, cooks takoyaki (octopus dumplings)......, and is active in many other fields based in Shibuya. We invited two of our friends who know each other well as models and took the liberty of styling and shooting fashion while visiting four stores!

  • Photo_Hidetoshi Narita
  • Text_Masahiro Kosaka (CORNELL)
  • Edit_Yuri Sudo

I no longer understand the concept of "simple" (laughs).

SPOT2 JOHN LAWRENCE SULLIVAN

A brand new directly managed store offering a full line of men's and women's wear. In 2017, the brand moved its presentation to the London Collections.
Phone: 03-6416-5338
*Currently, cash on delivery purchases can also be made over the phone.

Okutomi:(Immediately after entering the restaurant) I'm already thinking this is it (laughs).

So it was a quick decision (laughs).

Okutomi:In her case, I kind of thought that it would be okay to say, "I don't wear it as much as possible".

A VIRGIN:Cute.

Mr. Okutomi selected "JOHN LAWRENCE SULLIVAN" as the brand to be styled by "A VIRGIN", didn't he? You had a rather clear image of the brand before you came here. What kind of image do you have of the brand?

Okutomi:I think it is very difficult to embody an avant-garde style while being a tailor-based brand. Sullivan is very good in this area. Also, when you try to unify men's and women's wear, it tends to be a bit simpler. But, while being elegant and cohesive, it is also punk. I am always amazed at the exquisite balance.

. The item on the left in the photo is not a new item.

I heard that you released many fetish items with body piercings on the clothes in the 21SS season. For women's wear, there are also items with an added element of lingerie.

Okutomi:Maybe a leather mask with earrings would be nice. . you could go for more accessories, such as mask cords or bracelets.

A VIRGIN:. the base is a simple V-line item.

Okutomi:I no longer understand the concept of "simple" (laughs).

Boots ¥110,000+tax, Mask ¥18,000+tax, Mask holder ¥22,000+tax, Bracelet ¥35,000+tax (all at John Lawrence Sullivan Shibuya Parco, 03-6416-5338)

. Could you tell us briefly about your styling tips?

Okutomi:It's a hard style, keeping her image in mind (laughs). Each item is radical, whether it is leather or pearls, but I think the shirt, which is edgy but only a formal item, will set the whole look in place.

. Aside from whether it can be worn on the street, the styling is exactly what I imagine A VIRGIN usually wears when he performs on stage.

A VIRGIN:. the costumes for live performances are easy to play the guitar in.

Okutomi:Is that what this is about? I didn't know that.

A VIRGIN:. because it's easier to play the guitar if there's as little fabric as possible. As long as there are no sleeves, leotards and down vests are fine (laughs). (Laughs.) The more fitted the outfit is, the better the live performance will be. The guitar stands out, too.

I didn't realize there was such a pragmatic reason. But it makes sense.

INFORMATION

Shibuya PARCO

Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-3464-5111
Hours: 11:00 - 20:00
*Opening hours are shortened to prevent the spread of coronavirus infection. Please inquire at each store when you visit, as this may change depending on the situation.
shibuya.parco.jp

This year's spring/summer collection is now available on the special "SHIBUYA PARCO S/S NEW LOOK" page. A limited time offer campaign is also being held at the same time.
For more informationCheck from

SHIBUYA PARCO S/S NEW LOOK Campaign Details

1) Shibuya PARCO only! 1,500 yen discount coupon
PARCO ONLINE STORE (Shibuya PARCO store) is offering a coupon for ¥1,500 off a purchase of ¥15,000 (tax included) or more. Coupons can only be combined at the same store.
Coupon code at checkout[shibuya1500]Please enter the following information.
Period: Tuesday, February 9, 12:00 - Sunday, February 28, 23:59
For more informationCheck from

Can be used at all PARCO ONLINE stores! 3,000 yen discount coupon
A coupon for ¥3,000 off a purchase of ¥30,000 (including tax) or more is being distributed at all PARCO ONLINE SHOP stores. Coupons can only be combined at the same store.
Coupon code at checkoutP210113]Please enter the following information.
Period: January 13 (Wed.) 12:00 - February 28 (Sun.) 23:59
For more informationCheck from
PARCO ONLINE STORE

Shibuya PARCO × Wolt Special Campaign
During the period, 865 (PARCO) yen discount for the first order of Wolt at restaurants in Shibuya PARCO.
Coupon code at checkoutPARCOPlease enter the following information.
Furthermore, until February 28 (Sun.), delivery within 1.5 km is free of charge. (A flat rate of ¥149 is also available for delivery over 1.5 km.
Period: February 14 (Sun.)
For more informationCheck from

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