Shibukawa, I do come easily at night, though.
Since Kagami is the only person you follow, does she send you items? Do you have any favorites?
Kagami: They'll be sent to you. I like the simplicity of the design. However, I don't think "TOILET" is a good idea. I would have used "BATH & DOGS", "BATH & LIFESTYLES", or "BATH & LIVING ROOM". I would use "BATH & DOGS" or "BATH & LIFESTYLES" or "BATH & LIVING ROOM. Because it means "latrine," right?
Shibukawa: When I was thinking of a brand name, I wanted to name it "◯◯ & 00". I felt that brands with "&" in their name had long-lasting relationships. Then it suddenly hit me, "How do you say 'separate bathroom and toilet' in English? I looked it up and found "Separate Bath & Toilet. Shibukawa was also interested in the word "toilet," but I was attracted by the word and the letters in the brand name, so I decided to go with it. But I gradually came to think it was a good brand name, and now I really like it. The logo is also nice, isn't it?
Kagami: Aren't you a little off?
Shibukawa: Shibukawa made this one with his iPhone. When I showed it to him at the meeting, he said, "Mr. Shibukawa, you are out of alignment," and I corrected it to the center. I corrected it to the center. But I thought it would be better if it was a little off, right?
Kagami: I get the message that you are a bit out of step with the mainstream. I like that kind of attitude, too. I like that kind of attitude.
Shibukawa: Like, you want to come but you can't?
Kagami: What are you talking about?
-..........
Shibukawa: Shibukawa, I do come easily at night, though.
Kagami: So it is mainstream there (laughs).
What kind of brand is Sepabus?
Shibukawa:
To be honest, we were getting great offers, in Shibukawa. There were offers from abroad, from Japan, from sports manufacturers, not fashion makers, etc. There were about 20 to 30 offers, but all of them were for one-off collaborations. But there was only one company that said, "We want you to do it freely as your brand. That's how we got started.
When I visited the company for a meeting, I saw organic cotton fabrics on display. Shibukawa:I was really impressed. We said, "Let's go with this.
It is sustainable, isn't it?
Kagami: I like cotton, too. Most of the clothes I wear are cotton. Not organic, though.
Shibukawa: That's as expected. Shibukawa also uses a lot of cotton. Nylon causes static electricity. Shibukawa is afraid of static electricity.
How did you go about designing it?
Shibukawa: I wanted to make things that could be worn properly. That's why most of our clothes are basic. Shibukawa, I think about that carefully.
Kagami: You did a fashion show on Instagram the other day, right? That was great. It was innovative to show up with clothes in hand.
Shibukawa: You called me after the show, didn't you?
I knew you were calling.
Shibukawa: Right?
Kagami: However, the next product description at TSUTAYA in Daikanyama was not so good. I stopped looking at it when I got a phone call.
Shibukawa: I got a call from someone I know, so it can't be helped, can it?
Kagami: But the fashion show was really good. The choice of music, which was like a mail-order show, was also very shivvy.
Shibukawa: Thanks.
That concludes the first part of the interview between Mr. Shibukawa and Ms. Kagami. There was a tense atmosphere at the site, with some discordant scenes, whether the two were getting along well or not. The conversation will continue in the middle part. Stay tuned!
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