A new book on BEAMS, edited with director Motoki Yoshikawa. Chapter 3: "BerBerJin Fujihara Yutaka and the Interpretation of Originals from the Perspective of Old Clothes" (in Japanese)

BEAMS will establish the seasonal theme of "URBAN ACTIVITY LABO" for the fall/winter 2022 season. How should we go about capturing the wide variety of clothes created from the "imaginary laboratory for urban activities"? We explore how with Motoki Yoshikawa, director of the men's casual department.
This time, Fujihara Yutaka of the vintage store "Berberzine" in Harajuku appears. Some "BEAMS" original items are designed through vintage clothing interpretation. How do these clothes look in the eyes of Mr. Fujiwara, who has seen a lot of vintage wear? We asked him to talk about it with the keyword "vintage clothes" at the center.

Photo_Ko Tsuchiya
Text_Yuichiro Tsuji
Edit_Yuri Sudo

PROFILE

Motoki Yoshikawa

He joined BEAMS in 2001 and after gaining experience as a store staff, he became a buyer of men's casual wear in 2012. 2015 he was appointed to the position of chief buyer and is currently a director.
Instagram: @yoshikawamotoki

PROFILE

Fujihara Yutaka

Born in 1977 . . Director of "Berberzine," a long-established vintage clothing store in Harajuku. He has the deepest knowledge of vintage clothing in the industry, and uses this knowledge to hold the title of "Vintage Denim Advisor. Recently, he was appointed as the brand director of " New Manual. He is also the author of the book "Denim as an Education: Vintage Values as Discovered by the Japanese.
Instagram: @yuttan1977