05:adidas CAMPUS SUPREME
The next model for Adimatic.

HOUYHNHNM: Lastly, . At first glance, it looks like a "campus.

Adidas "Campus Supreme" to be released in late February 2023. ¥14,300 each

Kojima: This is a reissue of the Campus Supreme, which was released as a basketball shoe in 1999.

HOUYHNHNM's: The design of the sole is distinctive.

Kojima: The "campus" motif upper is docked with the Supreme sole used in performance shoes of the time.



HOUYHNHNM: Supreme Sole ...... I may or may not have heard of it.

Kojima: This sole, characterized by its curved lines, was used on various models at the time, including the "Campus Supreme," "Concorde Supreme," "Pro Model Supreme," and "Top Ten Supreme.

HOUYHNHNM: I see. As someone who knew those days in real time, I have to admit that it doesn't really ring a bell.

Kojima:The "Campus Supreme" is a kind of "haphazard" shoe in contrast to the "Campus", which is the royal road. About 20 years ago, when I started working at "Chapter," these shoes were favored by the back-harajuku crowd.

HOUYHNHNM: Indeed, they might be the kind of sneakers that a heavenly person would like.

Kojima:The "Campus Supreme" model is based on the history of the Uraharajuku culture of the time, and like the "Adimatic," I think it is an important item for the Japanese sneaker scene. I would like to make the "next Adimatic".

HOUYHNHNM's: What would you say is the next model for Adimatic?

Kojima:Although the "Adimatic" was not a major model, it was reissued this year to great acclaim and became a rare hit in recent years. The "Campus Supreme" is also well-known among those in the know, but we would like to share the story behind it with our customers after we have digested it in our own way.