A new world of sneakers that can be seen by running.
HOUYHNHNM: Do you also run, Kojima-san?
Kojima: Yes, sometimes recently. I am not a serious runner, but when I run in Hoka running shoes, I can clearly feel their high potential. I can run comfortably, and I am amazed at how little fatigue I feel after the run.
HOUYHNHNM's: One of the joys of running is trying out different shoes.
Kojima: No doubt about it . . In fact, as a test case, we have collaborated with "Hoka" on a running-related initiative at "ATMOS. It is a running club for beginners only called "WELCOME RUNNING CLUB," where people who cannot run at all aim to become able to run up to the final 10 km.
HOUYHNHNM: Ho. You have a running club?
Kojima: What is important is to enjoy running. . Even if the distance is short or the pace is slow, it is OK. . The goal is to make running while having fun a daily habit.
HOUYHNHNM: It is a good initiative. Many people want to start running but feel it is too difficult.
Kojima: Thankfully, we have received inquiries not only from Hoka but also from other brands. We want to do more than just sell shoes; we want to create an opportunity for people to get into running, to make the sport more accessible, and to help people lead healthier lifestyles.
HOUYHNHNM: That's also good. In the first place, sneaker brands are sports companies. Running shoes are comfortable for everyday wear, but there must be a world you can see by actually running.
Kojima: Of course, ATMOS will continue to propose the enjoyment of sneakers as it has in the past. . At the same time, we hope to continue our grassroots activities to make running fun and enjoyable a daily habit. . We would like to continue to actively promote running-related initiatives with various brands.
