We take a snapshot of the stylish people we found at the Ultra-Trail Mount Fuji!

We often hear that "many trail runners are fashionable," but is that true? We visited the site of one of Japan's largest trail running races, "ULTRA-TRAIL Mt. Fuji," to get a glimpse of the runners resting at aid stations during the race and the staff supporting the event operations from behind the scenes!

Text_Issey Enomoto
Photo_Takaaki Chikamatsu
Edit_Hiroshi Yamamoto

Madoka Takahashi
company employee

〈HOKA〉Tops, pants, shoes

--What is your role in this year's tournament?

As a staff member at the HOKA booth at the EXPO, I am in charge of guiding visitors to try on the shoes.

--Is this the first time you have been to the venue of this tournament?

This is my first time. I was surprised to see so many people wearing "hoka.

--How did the customers react at the booth?

There were many questions about shoes as well as apparel. They would look at the apparel I was wearing and ask, "Where can I buy that?" . By the way, Hoka's apparel is sold only online and at its directly managed stores.

--What did you think when you saw the runners?

You all look really cool. I thought I would like to try it someday!